Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. We see no value in that.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. This means that 20% of your content should be driving 80% of your leads – if you know how to leverage it.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Giving value goes a long way in getting an honest consideration.

Copywriting 151

Copywriting Tips Template Content 151

Directive Agency

JULY 7, 2017

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. B2B content marketing is no walk in the park. Why is this? Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Outgrow

APRIL 8, 2020

In fact, lead generation is a whole new challenge on its own. Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. So, what do we do?

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

SnapApp

AUGUST 22, 2018

Demand generation marketing is the collection of activities marketers use to drive brand awareness, nurture leads, and power the acquisition of new customers through what we traditionally think of as marketing. What is Demand Generation Marketing? Let’s look at a few common examples: Webinars.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

ANNUITAS

OCTOBER 17, 2010

A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. This requires new discipline in lead management, which many B2B marketers are still getting their arms around.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

SnapApp

AUGUST 22, 2018

Demand generation marketing is the collection of activities marketers use to drive brand awareness, nurture leads, and power the acquisition of new customers through what we traditionally think of as marketing. What is Demand Generation Marketing? Let’s look at a few common examples: Webinars.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Engagio

APRIL 23, 2020

Invest in your relationships, lean in on building value, give generously. Focus on value vs venue. So much of account-based marketing is centered on insight-lead experiences for accounts or like-accounts that offer value. The third thing is the need to provide extreme value across everything. John Steinert. . .

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Sales Engine

JANUARY 25, 2016

Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Terminus

MARCH 4, 2021

It’s More Than Lead Gen. Yes, generating leads is never a bad thing, but it should never be your main or only goal. A smaller, highly engaged target audience is better than blasting a firehose of advertising at a wide swath of mildly interested clickers—not to mention, a better use of your time.

Top of Funnel 26

Top of Funnel Advertisements Advertising Webinar Metrics 26

ClearVoice

JUNE 29, 2022

Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads. What are the benefits of gated content?

Lead Ranking 94

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 94

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. There are acquisition costs, lifetime value costs, and calculations for the return on investment. B2B is a blast – I love it. I’ve known Ryan Phelan a long time.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off! 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Lead Liaison

MARCH 6, 2018

Ryan Schefke, Lead Liaison. You can also use video for lead generation in general. So we do have this feature called transdial, essentially what it is, is a lead form that you can put on top of your video. Now you might think, “Well, where do I put that lead gen form? Presenters. Margot Mazur, Wistia.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

FunnelEnvy

APRIL 1, 2024

Digital marketing campaigns to generate qualified leads and nurture them into sales-ready prospects are crucial for sustainable growth in this fast-moving sector. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies?

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Albacross

JUNE 20, 2018

These guys are really rockstars - they have an 80% closing rate, and even if we were to pay for lead generator software , I don’t think we’d be able to improve our sales process that much. Consider this: A study by Salesforce shows that the average sales rep spends 21% of their time doing lead research. My sales team is on fire.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

Hubspot

FEBRUARY 6, 2014

When you''re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. Also, you need to take into account that, again, bad data could lead to inaccurate personalization.

Buy 28

Buy Work Management Marketing Management Deliverability 28

markempa

DECEMBER 1, 2014

Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. In this case study, Managed Maintenance Inc.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Convince & Convert

AUGUST 5, 2016

” It may be a lead gen ad that shows right on your Facebook newsfeed that’s targeted only to those people who have been to the website before, or in the past 30 days. What’s the average lifetime value of your customer to you? But the other reason is Facebook scores your ads. cost-per-click versus a $0.30

Facebook 103

Facebook Paid Search Agency Ads Advertising Funnels 103

Act-On

OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. SMS connects with an already highly engaged audience seeking benefit and value from your brand.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Brandpoint

MARCH 13, 2020

You should only be providing value to your clients regarding the situation, not taking advantage of fear for clickbait. In relation to today’s news, do they still sound appropriate or would they lead to your company receiving backlash? Were you banking on that trade show to bring in a large number of new leads? Most likely, yes.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

nDash

AUGUST 20, 2020

It gives you the opportunity to include a lot of keywords for SEO while text-based web pages are superior in terms of page speed and mobile loading, which can also improve search engine ranking. There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

nDash

SEPTEMBER 17, 2020

Throw some eBook downloads and content upgrades in the mix and you’d be generating all kinds of inbound leads. You get dozens of pieces of content from one major effort—and all of it is designed to promote the gated lead-gen piece. Now you’ve repurposed a handful of blog posts into an eBook to use for lead gen.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52

Lead Liaison

MARCH 14, 2018

Lead Liaison provides an introduction to sales enablement. Ryan Schefke, Lead Liaison. So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. Transcription. So four years ago, we rolled that out.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

AUGUST 18, 2010

The questions in the post (if answered ) also allows a firm to demonstrate value to clients and convince them to jump on the social media platform. Building value with education basics, simple strategy ideas and social media policies has been a key factor in my company winning new accounts. This leads to another problem.

PR 161

PR Social Media Paid Content Media 161

Adobe Experience Cloud Blog

DECEMBER 14, 2017

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Do: Take a Second (and Third) Look at Mobile Marketing.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Hubspot

APRIL 21, 2014

These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Your blog traffic has skyrocketed, but lead generation remained flat. I could keep going, but you get the picture.

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28