Spiralytics

APRIL 25, 2024

1: Segmentation for Focused Engagement Gone are the days of mass email blasts. You can provide them with tips, best practices, or case studies related to that feature. #2. Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1:

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Valasys

JANUARY 17, 2024

Industry reports: Market research reveals a worrying trend – Acme’s churn rate is skyrocketing compared to competitors. They click on case studies, watch demos, and engage in meaningful conversations. Forget generic blasts, this is hyper-personalized engagement like whispering solutions to their deepest pain points.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Terminus

FEBRUARY 27, 2019

With a small list of target accounts, the sales team was able to research each one, finding the right point of contact and personalizing their reachout. Because Pramata was no longer blasting its content to every person possible at every organization possible, website traffic actually went down. How to Tell if ABM is Working.

Case Study 20

Case Study Case Studies Account Based Marketing Acquisitions 20

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Look at the case studies in this same issue.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

KoMarketing Associates

DECEMBER 10, 2015

If you want more information than the free tools above can give you, paid tools like BuzzSumo, Searchmetrics, or WordStream all have databases that let you dig deeper into keyword research, including competitor analysis. Case Studies / Customer Stories. All it takes is some research and a little bit of poetic inspiration.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Salesforce Marketing Cloud

JANUARY 3, 2024

Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal]. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” It includes a next step.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. But, that’s only if you do it correctly. Unfamiliar with the term?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

ClearVoice

APRIL 23, 2019

Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). Some content case studies showcase the content output as the result, and that can be fine if the new prospect is purely looking at you to create content. Email blast.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. You can use polls, surveys, email blasts, etc. Running your keywords through keyword research tools will give you a better grasp of the value you’ll get from your phrases.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

SnapApp

JANUARY 24, 2019

Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects. In fact, research shows that over 90 percent of buyers are more likely to make a purchase from an organization that provides personalized offerings and recommendations.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. In many cases, adopting a journalistic approach to researching the customer could pay off well for marketers. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Look at the case studies in this same issue.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

KoMarketing Associates

JULY 7, 2015

Email Blasts / Newsletters. In addition, PPC research can also help with product development: as the ongoing B2B campaign optimized, share the data with other departments to help them understand what users are expecting from the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. In many cases, adopting a journalistic approach to researching the customer could pay off well for marketers. And that means doing some homework. Dig Deeper into Customer Data.

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

Zoominfo

JANUARY 31, 2018

In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. But, that’s only if you do it correctly.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

markempa

OCTOBER 27, 2014

Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

ClearVoice

MARCH 10, 2020

When you work within the wonderful confines of content verticals, you challenge yourself to refine messaging rather than blast it into some random person’s face like an annoying TV commercial. When applying content strategies to vertical content, messaging success depends on analytical research and human observation. One more thing.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Batch and blast" email marketing is dead. Whether it’s uptime (remember, 99.5%

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. Source: Unbounce.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Digital B2B Marketing

MARCH 15, 2012

You have merely picked up your social media bullhorn for the modern equivalent of an email blast. Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

EveryoneSocial

JUNE 20, 2017

Providing well thought out content with knowledgeable insight, research, and original content will make your company the “go-to” for your core buyer persona. This content needs to be seen by the world of course, which you use SEO, email blasts, and your social media business accounts to promote. Authentic and Honest Content.

Brand Identity 81

Brand Identity Branding Buyer Personas Business 81

markempa

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. In this case study, Managed Maintenance Inc.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Sprout Social

MARCH 27, 2019

It’s important to remember that the mission on Quora is to answer questions meaningfully rather than just blasting an advertising message to as many users as possible. One of the best ways to use Quora for marketing is to conduct research. So, how do you get started? Track relevant topics with notifications.

Paid Content 99

Paid Content Paid Search Agency Cost per Acquisition Work Management 99

Outgrow

OCTOBER 16, 2019

We love the simplicity of the factual posts- analytical in nature, and evidently well researched. They publish from long form posts to statistics to case studies to guides. Their posts, like this one to master A/B testing, are well-researched, exemplified, and image-loaded to keep you hooked. ConversionXL is the same.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Test your titles in every email blast you make to your “house file”. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

DivvyHQ

MARCH 9, 2018

According to Managing Editor Lauren Sanders, demand for the foundation’s commissioned research reports and other products has blossomed over the past decade, as more and more arts and education organizations seek to improve their effectiveness through data and research studies. “We

Blast Campaigns 40

Blast Campaigns Work Management Planning Paid Search Agency 40

Delivra

APRIL 3, 2019

Not all consumers take kindly to promotional email blasts and generic newsletter content. It includes blogs and articles, case studies and reports, videos, social media imagery, and more. When brands take the time to invest in this direct research, they can be sure that their content creation capabilities will skyrocket.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Hubspot

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Field Marketing. Global Marketing. Global Marketing. Guerrilla Marketing. Outbound Marketing. Partner Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SalesIntel

AUGUST 21, 2023

Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. Research into that corporation could reveal its current challenges or goals.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

MAY 8, 2019

These tools will help you create surveys, polls, quizzes, and web forms , which are then distributed to product users to conduct market research, or request feedback and opinions. Advocately allows you to run customer advocacy programs that will generate reviews, referrals, and case studies. Essential Features for a Survey Tool.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

Adobe Experience Cloud Blog

MAY 19, 2014

In the course of Kiip’s extensive research, the company found that marketing during critical moments result in increased engagement, increased happiness, and – most importantly – increased purchase intent. What: Content, Case Studies, Videos. When: Website, Mobile, Advertising.

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

Computer Market Research

JUNE 11, 2014

This help channel teams develop strategic targeted messages rather than blast generic messages that provide little insight for your resellers. Providing information on a case study where are partner surpassed their quarters’ sales goal as a result of accreditation is enough motivation to drive partners to receive proper training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Everything Technology Marketing

APRIL 8, 2010

Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Hubspot

FEBRUARY 23, 2017

According to their research, social networks with many users who only had one or two friends were much more vulnerable to collapse than networks with users who had several friends. Develop a strategy for sharing platform-specific content that those users enjoy instead of blasting out identical posts across all networks.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 The old email marketing strategy of batch and blast or spray and pray is no longer effective. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60