The Point

NOVEMBER 20, 2015

– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. . – Programmatic display advertising, to reach ideal contacts at targeted accounts via ad networks, perhaps with account- or industry-specific ad creative. – Paid search advertising on Google via the new “customer match” program.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

FEBRUARY 8, 2011

In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Point

JUNE 20, 2011

Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Title your post with search results and Twitter in mind (i.e. What’s different now compared to 1 year ago? 5 years ago? What are you seeing more and more with customers that others may want to take note of?

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Otherwise, it’s not demand generation, it’s just brand-building.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

NOVEMBER 28, 2011

Examples could be Case Studies, Best Practices, Industry News, Opinion/Analysis, etc. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Then assign those categories to specific contributors, aligned by subject matter expertise.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

OCTOBER 21, 2009

Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). And keep testing until you find what works best for your specific audience. Test their location in the email. Test text links vs. icons. Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

APRIL 21, 2010

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

OCTOBER 8, 2009

Yes, some of my best friends are PR people. For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

OCTOBER 14, 2010

Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

SEPTEMBER 6, 2011

Next, iDirect sought out a partner to provide strategic counsel and advice on best practices. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

FEBRUARY 4, 2013

Is this because paid search is becoming ineffective as a lead generation vehicle, or is it (as I suspect) because so many companies attempt paid search without a full understanding of basic SEM best practices?

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

DECEMBER 23, 2014

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Is it best to start with CPM, or CPC? Which social media platform makes most sense for your business? What’s the difference between the various ad formats?

PPC 100

PPC Advertisements Advertising Cost Per Thousand 100