Zoominfo

DECEMBER 12, 2018

The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. And today, we’re focusing on one in particular—social media. We’ve often discussed social media and its many benefits, from customer engagement to brand awareness.

Sales Cycle 210

Sales Cycle Sales Management Social Media Top of Funnel 210

Navigate the Channel

OCTOBER 12, 2023

Use pictures When explaining a complicated process or product application, focus on making sure the content is digestible, has proper flow, and is easy to share. Infographics help explain highly technical material, and pictures make content more appealing and shareable—especially on social media.

Tips 65

Tips Content Marketing Content FAQ 65

Stevens & Tate

APRIL 12, 2023

When setting up accounts and profiles on various social media platforms to promote your brand, remember that your competitors are also on social media. Simply posting content on multiple platforms isn’t enough to get your brand at the forefront, especially without a clearly defined social media persona.

Social Media 80

Social Media Personalization Brand Identity Branding 80

Launch Marketing

SEPTEMBER 21, 2022

To create personalized content that speaks to target audiences, it is best to use language that those audiences can understand. It is also important to avoid using overly technical terms or complicated concepts which can often leave audiences in a state of confusion. One way to make an impact is through personalized marketing.

Tactics 118

Tactics Buyer Personas Personalization Marketing Strategy 118

Zoominfo

MAY 2, 2018

Even the best B2B lead generation programs fall flat sometimes—regardless of planning, strategy, and effort. Until you’ve answered this question, your lead generation efforts will be futile at worst and frustrating at best. Without a clear idea of the end goal, lead generation becomes a lot more complicated than it needs to be.

Lead Generation 203

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 203

ClearVoice

SEPTEMBER 11, 2023

To analyze vast amounts of data about your prospects and customers to support effective content personalization, you need the technology to collate and organize information from various sources, including website visits, purchase history, social media interactions, etc., Here are the key challenges that stem from these hurdles: 1.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. What social channel should you focus on?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Zoominfo

JANUARY 23, 2019

Of course, identifying the right people and the best way to reach them is no simple feat. We offer our best tips and tricks for creating the ultimate sales prospect list. Before you can identify who your best prospects are, you must first understand what you’re selling. To a young child? Without having it in front of you?

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Marketing Insider Group

OCTOBER 28, 2019

Take the time to do some research on your best customers: demographics, likes, where they hang out online and off, and what keeps them up at night. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data. We’ll show you how to fix it.

Marketing & Strategy 234

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 234

Launch Marketing

JULY 27, 2022

There are many tactics for developing engaging content, but following these three best practices in the content development process will help yield the most positive content marketing results. Creating content, whether it be a blog, eBook or infographic, that addresses specific pain points can be incredibly valuable.

Practices 118

Practices Buyer Personas Best Practices Content 118

ClearVoice

AUGUST 14, 2023

Business customers may require bottom-of-the-funnel (BOFU) content to help them make purchase decisions, such as comparing the best threat detection and response (TDR) tools on the market. For cybercriminals, pretty much anyone is fair game these days. To stay safe online, users must know how to protect themselves and their systems.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Scoop.it

MARCH 29, 2022

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?” ” It’s no secret that social media is a powerful marketing tool. billion people will use social media in 2022.

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Creating a podcast may seem complicated at first—but for modern marketers, it’s a relatively simple, cost-effective process. Podcast fans listen to 40% more shows than last year ( source ).

B2B 176

B2B RSS Microsite Skype 176

ClearVoice

JULY 17, 2023

Blogs, articles, videos, and infographics can help: Explain complicated concepts Highlight industry trends Share important insights But with great reward comes risk. How to avoid it Knowing your audience is the best way to avoid this content marketing mistake. This is especially true in the fintech space.

Content Marketing 52

Content Marketing Marketing Management Planning Top of Funnel 52

Zoominfo

MAY 27, 2019

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. But, as many of us know, marketing automation can be complicated. If this sounds like you, keep reading.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

Spiralytics

MARCH 15, 2023

Social inclusivity has become a crucial issue, and many organizations and advocacy groups are looking for ways to stop discrimination against people experiencing social exclusion. But what about digital environments? Take web design, for instance. So, what does that leave you with? What Is Inclusive Web Design? Start with your team.

Design 62

Design Opt-out User-Generated Content Lead Scoring 62

seo.co

SEPTEMBER 7, 2021

Some writers focus on creating content for blogs, while others are experts at crafting social media posts or articles that will be published online. Don’t try to make your content too “academic” or complicated; it should be readable by a 12-year old and still hold the interest of an adult.

SEO 111

SEO Long Tail Marketing Content Keywords 111

ClickZ

JULY 27, 2020

Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal is to drive growth for your business. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

ClearVoice

JULY 12, 2023

It won’t matter if you have the best services in the entire industry. Audience Segmentation One of the best ways to gain that understanding is through audience segmentation. It’s not about telling your audience why they should choose you. Why Content Marketing Matters in Finance These days, transparency is the new currency.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

SmartBug Media

MAY 11, 2023

Content that falls under “content marketing” includes: Blog posts Case studies E-books Webinars White papers Infographics Videos Social media. As a marketer, you know that starting any campaign without a strategy in place is just leaving leads on the table. Content Marketing 101: What Is It and What Does It Accomplish?

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy CMS Development 98

Sage Marketing

APRIL 1, 2023

Like most things in life, B2B marketing is complicated. It is multifaceted, constantly evolving, and has many different categories and subsects. Of those, one common categorization is the discussion revolving around inbound marketing vs. outbound marketing. If you’re unfamiliar with the concepts, that’s A-okay; we’re going to delve into it.

Startups 52

Startups Ideal Customer Profiles B2B Marketing Paid Search Agency 52

SmartBug Media

NOVEMBER 18, 2022

It’s about attracting consumers to support your business through campaigns—whether they’re informative, funny, or socially inspiring—and forming a connection with them by helping them find whatever they’re looking for. To find out what campaigns or pieces of content perform best, you can conduct an A/B test. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Launch Marketing

SEPTEMBER 21, 2022

To create personalized content that speaks to target audiences, it is best to use language that those audiences can understand. It is also important to avoid using overly technical terms or complicated concepts which can often leave audiences in a state of confusion. One way to make an impact is through personalized marketing.

Tactics 62

Tactics Buyer Personas Personalization Marketing Strategy 62

Convert

JULY 17, 2023

For the first time in my life, I randomly came across an app that would hook up to your account and tell you the best times to post based on when your followers were the most active. Start posting about it on social media, even if you’re not good at it. My adolescent mind was blown. Nobody achieves anything alone.

A/B testing 52

A/B testing Paid Search Agency Advertising Agencies Ad Agencies 52

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

ClearVoice

SEPTEMBER 22, 2020

The health and wellness industry is booming. Worth close to $5 trillion globally, the health industry remains one of the fastest-growing categories. Add in the health insurance sector, and you’ll see another $5 billion in revenue by 2026. COVID-19 will only serve to expand opportunities in this space, as will new healthcare technologies.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Zoominfo

JULY 30, 2018

To do so, these search engines operate using complicated algorithms that rely on a specific set of ranking indicators to assess the content relevance and quality. Focus on user experience: Let’s face it—even if your blog provides the best advice in the world, it’ll be a wasted effort if it’s not easy to read and navigate.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Pam Didner

APRIL 2, 2021

Social media platforms have given everyone a chance to voice their opinions and connect with others. Social media is a virtual stage. In order to use media platforms effectively, businesses need to create content to increase sales, expand brand awareness, drive demand, and enable sales. Infographics.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

FMG Suite

NOVEMBER 17, 2021

If you have a social media presence, you will post your video on several platforms. As a result, video marketing is not as complicated or as time-consuming as you might think. . This is why we find videos to be so influential on social media. Use animated videos as awesome infographics.

Video Marketing 52

Video Marketing Practices Ad brokers Best Practices 52

Belkins

AUGUST 20, 2020

In our opinion, appointment setting is one of the most complicated parts of closing a deal. Before you get started with an appointment-setting conversation, don’t forget to pay a visit to your prospects’ website and social media. The appointment-setting stage, however, is a wild ride. Plan ahead.

Sales Qualified Leads 111

Sales Qualified Leads High Quality Lead Work Management Tips 111

seo.co

FEBRUARY 10, 2022

You could focus more on generating traffic, or getting more conversions, or just reaching a wider social audience so you can attract more followers. You’ve got a content marketing strategy, but is it working? Why Analysis Is Important. Why is this phase of the process so important to the success and health of your campaign? Goal criteria.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Tomorrow People

FEBRUARY 13, 2018

Traditional advertising is push media. There’s nothing wrong with that (even the best content marketing agencies do it). Think articles, infographics, slideshares. Types of content here include: thought leadership blogs, infographics, articles, and SlideShares. It’s more about pull than push. Let’s get started!

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168

KoMarketing Associates

SEPTEMBER 25, 2018

They’re trying to figure out the best way to generate leads for the business. This is a beneficial perspective to have, but there are some nuances to SEO that make its value a bit more complicated to understand. Check out these 6 infographics. What is the value of SEO to our business? They are not SEO experts.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

Contently

JANUARY 8, 2020

We’ve been talking about the importance of video and infographics for years, but marketers have been slow to make the investment. And as we revealed in our financial services benchmark report earlier this month, videos and infographics greatly outperform other formats. Invest in multimedia content (the data backs it up).

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

nDash

JUNE 13, 2022

Fuel for social media engagement. Identifying who your target audience is, their concerns, interests, pain points, questions, preferred social media channels, and other data help you figure out how to reach them effectively. Level-Up Content: Create Value That Outpaces the Competition. What’s the solution?

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Sprout Social

OCTOBER 10, 2019

And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. The short of it?

Facebook 111

Facebook Paid Search Agency Curation Stats 111

Metadata

SEPTEMBER 19, 2022

In this blog, we’ll help you find your “who” by going over need-to-know audience segments and five of the best targeting tactics. Targeting is arguably the most important part of a marketing campaign. No matter how eye-grabbing the creative is or how big the budget is, none of it matters if you don’t have the right target audience.

Paid Content 52

Paid Content Examples Psychographics SMS 52