The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Good question! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%.

Demand Generation 100

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The Effective Marketer

AUGUST 10, 2014

The question of how to best structure your marketing department shouldn’t be the thing that keeps you up at night.The Well, there isn’t a better starting place than the SlideShare presentation put together by HubSpot on this very subject. The Right Marketing Structure.

Planning 100

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The Effective Marketer

NOVEMBER 18, 2011

Voice: how do you present yourself, your look and feel. It helps with maintaining consistency, in presenting a unified front whether is via an eBook, a video, or a presentation. That’s the first step in creating the best content. Values: what do you stand for and how you behave? Why are you relevant?

Content Marketing 100

Content Marketing Branding Brand Identity Planning 100

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. What I liked best was the tips on tools you can use and where to find additional resources. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I got a couple pages worth of notes from her presentation. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

AUGUST 23, 2010

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Schaefer , another excellent blogger and marketer. United States License.

Work Management 100

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The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. Some of the issues discussed were: Who manages and who owns the CRM system in your organization?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License.

Webinar Metrics 100

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The Effective Marketer

OCTOBER 14, 2010

.&# MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License.

Planning 100

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The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. That’s why we made our best to create a really plain way of getting things done. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

APRIL 3, 2012

The best way is to give them something they don’t expect and that they will have use for. Why not use this opportunity to present the newly acquired customer with great content they can use and share? Starbucks cards can become expensive quickly, so why not give them great content at the end of the survey?

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Content drives marketing automation, so the best starting point is to understand what you already have.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 30, 2013

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Lead Gen Basics.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Lead Gen Basics.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

SEPTEMBER 20, 2010

Sometimes going against established “best practices&# may pay off. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sources for more info on this story are: Creativity Online article, F*ck Smaller.

Work Management 100

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The Effective Marketer

NOVEMBER 30, 2009

Books and theories exist on how to get people to perform their best or to change the way they behave (“ Bringing Out The Best In People &# comes to mind) but rarely we see those in action. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? What is the best ad campaign you’ve seen recently? Which is the best website? My second reason for liking that post is that I agree with what Jason said.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

DECEMBER 8, 2009

What else is out there, you may ask. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) will be presenting. Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MAY 10, 2010

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. For example, don’t let your brand mascot share the spotlight with other characters. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Another person is now sitting on that same chair, trying to do his best, just like you did. By continuously showing that you’re the best candidate. It’s not over when the interview is over After the interview you’re not off the hook. How do you keep yourself ahead? Send written thank you notes to EVERYONE that you dealt with.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 21, 2009

Nothing is purely good or bad Social Media In Three Easy Steps Step 1: Learn how to use it Before judging whether something works and the best way to use it, first attend a course, read a book, talk to people that are using it. There are several free online courses and resources on the web you can use to learn more about it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 13, 2009

Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations. You hired quality people, you should trust your team and you should coach them on how to become better at what they do so that they can one day take over your job and you can rise up the ladder as well!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

Reply dkuperman says: February 16, 2009 at 9:50 pm GTD is a great system, and the best thing is that you can adapt Outlook to make it work with it. Even things like using keyboard shortcuts is SO much faster. You’re right, it’s worth the time to learn. United States License.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

Personal : going to the doctor, picking my son up from daycare and other chores that are not work related Be smart at scheduling meetings and use your calendar to your advantage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

APRIL 29, 2011

And the best way is to use a systematic approach to attending conferences. Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 5, 2009

Here’s a brief list of styles you can choose from: Tell a story Sell a benefit Share news Evoke curiosity Present a problem Present a solution Flatter 8. Best — Sandra Reply Matt Ambrose says: July 7, 2009 at 5:38 am Hi Daniel, A lot of useful tips here that can help anyone improve their copy. Simplify your writing.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 25, 2013

Although interesting, I am not sure the infographic format is the best way to visualize this information. My recommendation would be for them to transform this into a nice SlideShare presentation. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

The Effective Marketer

FEBRUARY 25, 2013

Although interesting, I am not sure the infographic format is the best way to visualize this information. My recommendation would be for them to transform this into a nice SlideShare presentation. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end.

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100