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DiscoverOrg

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

We were discussing which contact data provider provides the best results for outreach campaigns.”. LinkedIn URL accuracy : Was the person’s LinkedIn URL provided and was it correct.? LinkedIn URL Accuracy. The accuracy of the LinkedIn URLs provided with each contact record was 97%. Title Accuracy. The takeaway?

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. They have 83,000 on LinkedIn. According to LinkedIn, we have 658.

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Why Recruiting is Like Marketing

DiscoverOrg

Passive job seekers are often the best talent – employees well valued and compensated by their current company because they are doing a bang-up job. We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? Cold calls.

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The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Very, very expensive researchers.

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What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg

Purvis says, “Closed dead opportunities – leads that have gone dead and cold on us – are sometimes the best performing leads for the DiscoverOrg sales team.”. Click around your prospect’s LinkedIn profile, follow them on Twitter, and reach out with some helpful research or an interesting statistic that might speak to their job.

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Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg

Who prefers a LinkedIn message? Here’s a finding that might affect your sales outreach: Both men and women prefer email to cold calls, but men are 50% more likely than women to pick up your cold call. Who prefers a phone call? 36% of men. 23% of women. Who prefers an email? 63% of women. 38% of men. 21% of men. 12% of women.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Long story short, we want to understand the pain points companies are trying to solve, and how they are solving them.