Vidyard

AUGUST 17, 2016

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). So give the people what they want. …

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

DECEMBER 12, 2017

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Well, your leads want more video!

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Vidyard’s Award-Winning Personalized Video Campaign. YouTube: /TellyAwards

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

MARCH 22, 2017

And for all the technology that’s available, the best way to help prospects connect the dots between your product and the person they want to be is a bona fide, living, breathing human being. But sales teams aren’t working stacks of lead cards anymore either. Let’s take a look at some of the best ways to do this with video in sales!

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

JUNE 8, 2020

To achieve this, Vidyard partnered with leading video content agency, Media One Creative , to develop a lighthearted concept incorporating recognizable characters from How the Grinch Stole Christmas, Elf, Christmas Vacation, and Die Hard (yes, to put the argument to rest, it is a holiday movie).

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Vidyard

NOVEMBER 7, 2018

The minute we show it to prospects they’ll all agree it is the best looking solution out there. Figuring Out How to Engage ‘Stone Cold’ Leads I joined AlayaCare two years ago as its first salesperson. There are now four reps on our business development team and 51,000 leads in our marketing database.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

APRIL 6, 2016

Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. And he has some phenomenal secrets for getting more leads without alienating your prospects. Webinar: 7 Ways to Unsuck Your Lead Gen. Sign Me Up!

Lead Gen 50

Lead Gen Leads Lead Marketing Qualified Leads 50

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

DECEMBER 9, 2015

By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Or is it a lead generation campaign? Or that videos can capture leads within the players themselves?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

AUGUST 13, 2015

This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. That’s right, videos don’t need to be passive assets on your landing pages – in fact, they’re excellent tools for collecting contact information, and bringing in new leads.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

APRIL 21, 2014

It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best. Lead scoring with video as your guide A ten percent improvement in lead quality can result in a 40% improvement in sales productivity.

Practices 51

Practices Video Marketing Lead Ranking Tips 51

Vidyard

JULY 8, 2015

You can lead a viewer to a video but you can’t make them become a lead…or can you? So how do you make a video that helps you generate actual leads? But viewers become leads once they give you their contact information. Most marketers agree that video is the highest lead-generating content type.

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Top of Funnel 50

Vidyard

APRIL 21, 2016

Like knowing that your top quality leads — those that MQL — are 3.4x It’s the best of the best. About scoring leads based on the video content prospects are watching and adjusting based on where the video content sits within the funnel , how much of it is watched, and the type of video it is. Knowledge is power.

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 50

Vidyard

DECEMBER 2, 2014

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Or score leads based on whether they watched your demo video or your Harlem Shake parody.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

JULY 28, 2016

We want to be the very best – like no one ever was! Rob leads the Partnerships Gym, and his Alakazam Spoons makes bringing on new agency partners a snap. Kim and Etta team up to run the best webinars in the world, and Etta uses Energy Ball to make sure everyone is as excited as can be. Kimbe & Noah. Rob & Spoons.

Advertising Agencies 50

Advertising Agencies Best Practices Paid Search Agency Blast Campaigns 50

Vidyard

JULY 28, 2016

We want to be the very best – like no one ever was! Rob leads the Partnerships Gym, and his Alakazam Spoons makes bringing on new agency partners a snap. Kim and Etta team up to run the best webinars in the world, and Etta uses Energy Ball to make sure everyone is as excited as can be. Kimbe & Noah. Rob & Spoons.

Advertising Agencies 50

Advertising Agencies Best Practices Paid Search Agency Blast Campaigns 50

Vidyard

JULY 18, 2014

Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. In terms of its effectiveness, these recent statistics demonstrate that video can have a dramatic impact on your email conversion rates and lead generation.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Vidyard

NOVEMBER 21, 2016

Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. The best may have been saved for last! But employees are too busy for you and your messages! But are you using video?

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

NOVEMBER 21, 2016

Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. The best may have been saved for last! But employees are too busy for you and your messages! But are you using video?

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

SEPTEMBER 3, 2014

It’s only as you start to streamline your video marketing process that you really begin to adopt best practices, so – in the interest of helping you out – we’ve started a new bi-weekly series to showcase some small things you can do that’ll make a huge difference.

Practices 50

Practices Video Marketing Marketing Automation Services Best Practices 50

Vidyard

JANUARY 2, 2015

Scoring leads is how your sales team can identify high quality prospects and choose which ones to pursue. A strong lead scoring model not only improves the efficiency of your sales funnel and team but also drives increased conversion rates and velocity. So how do you build a strong lead scoring model?

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

JUNE 17, 2015

That’s because they’re always looking for easy-to-consume content that will equip them with the best knowledge and insights to make decisions. In this post I’ll show you how you can use video strategically throughout your prospecting cycle to generate, qualify and communicate through two-way conversation with your leads.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Vidyard

NOVEMBER 27, 2013

” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring.

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

JULY 7, 2014

But beyond talk of benefits, what strategies can you use to drive more qualified leads through the funnel with video? Most importantly however, this clever pre-roll was designed to not just capture interest, but to qualify viewers as leads. What’s the best first line of a video you’ve come across?

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Vidyard

JULY 28, 2021

Feeling a little lost on the best way to serve up that CTA in relation to your video content? YouTube focuses on recommending new content and maximizing ad revenue, while other platforms, like Vidyard, play toward what sales and marketing teams really need, like generating leads and propelling next steps beyond just suggesting more content.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. 2: The nature of your content and #3: The kinds of video CTAs that drive the best outcomes. So What Kind of CTA Should You Use?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

JULY 27, 2022

Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Video Sales Letter Examples 4.1 The Top 4 Sales Enablement Best Practices 2.1 Video Selling Best Practices 5.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

JULY 12, 2021

A Complete Guide to Social Media Video Get all the benefits and best practices for social media video across platforms. 25 Facts on Using Video in Social Media Marketing from Vidyard Top 25 Facts About Video in Social Media Marketing Are you looking to understand what platforms work best for social media video marketing?

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

DECEMBER 10, 2020

Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate. Winners include: The Educator: Exceptional Use of Video to Educate Prospects, Earn Their Trust, and Generate Inbound Leads. Runners-Up: Digital22, Home Hardware .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

JANUARY 24, 2022

Surf and Sales Scott Leese and Richard Harris share their best advice from their own real-world experiences on their podcast Surf and Sales. Brought to you by PandaDoc and hosted by Travis Tyler, each Customer Engagement Lab episode is a rollercoaster in the best possible way. The best part?

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Now live on the Sales Feed YouTube channel.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

JANUARY 5, 2021

Sales analytics takes a close look at sales data to answer the important questions, like: Are we the best sales team we can be? Augmenting your sales process with in-depth analytics is a great thing to aspire to, but the path leading there isn’t the clearest. Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116