Remove best

Onalytica B2B

article thumbnail

Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. There is no hard and fast rule as to who should take the lead in influencer marketing though.

PR 244
article thumbnail

Interview with Andy Crestodina

Onalytica B2B

We were starting to rank, to get some qualified visitors and generate some leads. My best days in marketing are when I ask a thought leader I respect for a contributor quote and then send back 100 thoughtful words that make my article a better piece of content. But I needed to do much more to create a sustainable business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Moni Oloyede

Onalytica B2B

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. No, leads are pushed down the funnel.

article thumbnail

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

They’re wise to the fact that what it all boils down to is an increase in sales, and in doing so brands may be selective with the delivery of information and paint best case scenarios. Lead by example. Have someone in charge of the whole employee advocacy programme, or one person per team leading the way. Make it the norm.

WOM 210
article thumbnail

Interview with Mark Fidelman

Onalytica B2B

Then, we look for the best results of our test and build a content marketing campaign around that content. Frankly, the best content I’ve created have been modeled after failing, then tweaking the content until it resonates with our target audience. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

article thumbnail

Interview with Neal Schaffer

Onalytica B2B

Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Curation 267
article thumbnail

Interview with Melonie Dodaro

Onalytica B2B

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. I have trained many B2B sales teams on how to effectively leverage LinkedIn and social selling to massively improve their lead generation. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Location: Europe and Canada.