Which Department Owns Influencer Marketing?
Onalytica B2B
MARCH 23, 2017
Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. There is no hard and fast rule as to who should take the lead in influencer marketing though.
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