Chris Koch

OCTOBER 7, 2011

ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search: 79% of c-level executives do at least three searches per day. 9 attributes of the best thought leadership content (christopherakoch.com). Marketers can handle all that stuff.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

MAY 1, 2009

Salespeople are best equipped and most motivated to understand the “now” of the account: what has already been sold to customers and what they are most likely to buy next. Marketing needs this information to create thought leadership and marketing materials designed to reach many different clients at once. Marketing can help.

B2B Thought Leadership 100

B2B Thought Leadership Cross-Selling B2B Sales Thought Leadership 100

Chris Koch

FEBRUARY 11, 2014

What’s the best way to deliver a more engaging experience to season ticket-holders and casual fans alike? Teams are looking for ways to create what we call ‘the best day of their life’ for fans attending a game,” said Frank Wheeler , global VP of sports and entertainment at SAP. Mobile apps are just the first step in this direction.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

APRIL 10, 2009

In industries where the product or service is very information intensive, such as research, management consulting, technology, aerospace, etc., In industries where the product or service is very information intensive, such as research, management consulting, technology, aerospace, etc., Why did companies start focusing on it?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Viral How-Tos. Not that Pettis was a bad teacher.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

JULY 10, 2009

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. Given the potential for lead generation through social media, the question then becomes how much information should we try to get from people coming to us through social media? In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

JANUARY 21, 2011

It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. All of the best blogs are personal. Buyers have higher expectations for intimacy. The brand comes first, not the people.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

APRIL 2, 2010

Hey, it was the best thing we came up with at the meeting, so why wouldn’t customers like it, too!?). And you never get any interesting assignments if you aren’t able to communicate information through a narrative structure—a story with a number of star characters and a beginning, middle, and end. Where are thepeople and the stories?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JUNE 26, 2009

But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job. One of the best ways to start is with RSS. You’re better off getting a dedicated tool that lets you manage the flow of information. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MARCH 26, 2010

Very few writers are able to get their best thoughts out on paper without some help. so that buyers can consume the information in any form they choose. Then take a look at the transcript and highlight the sections that you think would be interesting for them to write about. Have regular pitch meetings.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

MARCH 12, 2012

[This is cross-posted on the SAP Services blog]: Mobile applications are a little like vacation snapshots: They are informative, sometimes fun—beautiful, even—but they don’t tell a full story on their own. Now that it’s possible to bring other devices in, we should. Stop securing devices and start securing data in motion.

Enterprise Management 100

Enterprise Management Lock-In Marketing Management Paper 100

Chris Koch

MAY 13, 2011

We will do our very best to keep you informed and entertained.” What about doing your very best —every day! The “I’m trying to sound humble” category: “I clearly see I’m going to learn a great deal from YOU!” Not if you’re auto DMing me. “We Why do I think this person has won an “excellent attendance” award in the past?

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

AUGUST 3, 2010

The best social media voices have a clear understanding of what it feels like to stand in their audiences’ shoes. More) Informal. As my friend Laura Nicholas points out, the best social media voices try to inspire others to action. Lack of relevance is a ticket to deletionville. Empathetic. Grammatical.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 29, 2011

The article itself is one of the best examples of thought leadership I have ever read. That information vacuum led some bloggers to fill it with questions about the quality of McKinsey’s research and its motives. A textbook example of pragmatic thought leadership. It is bold, clear, authoritative, and based on solid research.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100