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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential.

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

eCommerce 107
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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

This isn’t just about throwing content into the digital universe and hoping for the best. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. This is where the magic of paid content distribution comes into play.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation.

Webcast 363
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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Don’t worry — we’re here to help you out. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Unsurprisingly, therefore, the search engine behemoth is one of the best places to discover current trending topics. Best of all, the tool is free.

Trends 274
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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

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The Ultimate Sales Coaching Guide

You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. Fortunately, Steve Benson is here to help you create that approach. This means coaching. Identify your reps’ key sales skills that drive revenue.