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Onalytica B2B

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. Influencer marketing ramps up and increases the quality of your Influencer Generated Content.

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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Meeting people is the best way to influence them. Location: Redmond, WA USA.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.

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Interview with Neal Schaffer

Onalytica B2B

Fast forward to today in my present career in social media, I don’t talk exclusively about content marketing but more about content and how to best leverage it for social media marketing or social selling. Finally, I am a big fan of content curation and leveraging user-generated content.

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Interview with Melonie Dodaro

Onalytica B2B

Melonie Dodaro – Best-Selling Author | Keynote Speaker |CEO at Top Dog Social Media. I have trained many B2B sales teams on how to effectively leverage LinkedIn and social selling to massively improve their lead generation. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Location: Europe and Canada.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Integrated-Influencer-Content (IIC) – like Influencer-Generated-Content (IGC), but different; its cousin.

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Interview with Doug Kessler

Onalytica B2B

I love what content can do for demand generation. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? The very best way: Send Lagavulin 16 year-old to either the London or NYC office. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT? Also positioning and branding. A close second: email: doug@velocitypartners.com.