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Writing on the Web

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Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals. ET: Time Saving Tips for Content Marketing Results. What do many smart professionals f orget to do in their online marketing ? For that matter: Why are so many e-newsletters not getting read ?

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The Brain Science of Online Persuasion

Writing on the Web

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

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Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

The email is very effective and can be copied by any small business professional as an outreach offer. Best Regards. Successful professionals prefer spending time helping their clients rather than tending to their own online marketing. One invitation stands out far above the others and I’ll share it with you here.

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Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

Undoubtedly, you could learn how to write more effectively for the web. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). But why bother? That’s great.

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Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

Undoubtedly, you could learn how to write more effectively for the web. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). But why bother? That’s great.

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3 Great Twitter Apps for Content Marketers

Writing on the Web

HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. Louise Baker ranks online degrees for Zen College Life. She most recently wrote about the best colleges online. 4 Time-Saving Tips for Social Media Marketing.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. A ssets (free). S ocial Media. What do you think?