best Demand Generation Related Topics 
Customer Experience Matrix
AUGUST 28, 2008
Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. But, as I think I wrote in a comment since then, I now believe the best approach is to define several applications and score the vendors in terms of their suitability for each.
Customer Experience Matrix
JUNE 2, 2009
But no one knows how best to use it, which has led to a wide range of offerings under the social media label. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. It can also search other Web sites for email addresses containing the targeted domain.
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Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or
Customer Experience Matrix
SEPTEMBER 1, 2009
Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Choose whichever sounds best. If not, decide whether your marketing program leans more towards the simple or complex, and choose the vendors with the best usability ratings in your group.
Customer Experience Matrix
JUNE 25, 2008
My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information.
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