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Customer Experience Matrix
JANUARY 27, 2021
It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. Still a suite, but a different kind.
Customer Experience Matrix
FEBRUARY 21, 2013
The hottest topic within this segment is probably algorithmic attribution, which uses advanced statistics to calculate the incremental impact of each marketing contact on final results. This reflects both greater market interest and, perhaps even more important, expansion of the product to connect directly with ad buying platforms.
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Customer Experience Matrix
OCTOBER 11, 2020
Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 We don’t have public information on pricing of other CDP vendor acquisitions, and in any case Segment is much larger than any other CPD acquired to date.* Even the big clouds struggled, of course).
Customer Experience Matrix
AUGUST 23, 2012
I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. This isn’t at all to say that the products are equivalent.
Customer Experience Matrix
DECEMBER 16, 2018
So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.
Customer Experience Matrix
NOVEMBER 3, 2018
I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. It often depends on the origins of the product.
Customer Experience Matrix
OCTOBER 7, 2017
That is, work is still organized into campaigns that deal with customer segments because the human manager needs to think in those terms. It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning.
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