Marketing Insider Group

MAY 11, 2021

Cluster modeling: This predictive model can help you segment your customers into different groups based on multiple variables. Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. This is useful for upselling and cross-selling to current customers.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So loop in Product, because they will have those insights.”

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Keep Debbie and Tyson in mind.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Outgrow

DECEMBER 16, 2019

Cross-Selling: Convincing Customers That They Do Need 1 More Thing. And, can I add similar e-commerce cross-selling and get the same excitement? And, can I add similar e-commerce cross-selling and get the same excitement? The cross-sell is your weapon, and you get to choose how to wield it.

Cross-Selling 45

Cross-Selling Fulfillment eCommerce Outgrow 45

Vision Edge Marketing

SEPTEMBER 13, 2022

A niche strategy might apply if your product and/or services (solutions) are best suited to a specific platform. In a niche strategy, the number of prospective customers can range in number and cross industries. How Vertical Segmentation Might Transform the Landscape of Your Business. Yes, I Want My Growth Idea.

Verticals 224

Verticals Work Management Marketing Management Marketing Strategy 224

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. It encourages business leaders to never settle and to keep looking for ways to enhance products, services, and the overall customer experience. Market Development : Entering new markets or reaching new customer segments.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

SmartBug Media

MARCH 4, 2024

Here are some tips to help you analyze purchase history effectively: Segment your customers: Use HubSpot's segmentation tools to group customers based on their purchase history. For example, you can create segments for first-time buyers, repeat customers, high-value customers, and so on.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. Still a suite, but a different kind.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

ANNUITAS

AUGUST 19, 2022

Rather, alignment should be about driving collaboration and adaptation to customer information and support needs, pre- and post-sale, and this requires orientation around customer stages, segmented by core personas. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. What Is The Difference Between Upselling And Cross-Selling? Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Zoominfo

MAY 20, 2021

These early-stage emails should provide more information about your product or service. Building trust is essential to convincing customers to buy more than once. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Stage 2: New Paying Customers.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

JULY 20, 2021

Surprise fees, low-price tunnel vision, lack of customer segmentation, and ignoring competitors are common mistakes made in the B2B pricing process. In short, it’s the method by which you determine the price of your product or service. Value-based pricing is about the actual and perceived value of your product.

Pricing 359

Pricing Price B2B Buyer Personas 359

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. And there were stories that were relevant to P&G such as how segmented visibility resulted in Ryder making suggestions that would slow inventory turns by 50% and put 40% of direct ships at risk for P&G. But, they could not define it.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Hubspot

APRIL 2, 2021

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.".

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Martech

JULY 31, 2023

However, those who have engaged in the last 90 days form a bigger pool, so make sure you have that segment dialed in, too. If you have your engagement segments identified, a good place to start could be testing copy. Test your product features Once general content testing is in place, look at your product features.

Lead Scoring 84

Lead Scoring Lead Ranking Planning Cross-Selling 84

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. This could be you!).

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. Instead of providing the best answer to a customer ticket or doing their best to resolve an issue, they focus on selling more products and services.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Zoominfo

APRIL 20, 2020

Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible. With a general understanding of your targeted market, you can formulate a playbook of possible expanded offerings, segmented value props. Shift more focus to up-sell and cross-sell opportunities within your existing customer base.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Zoominfo

JULY 12, 2022

Your reps miss out on new sales, cross-selling, and upselling opportunities. Ineffective account-based selling Without accurate data, you can’t automatically match leads to accounts. Manual processes, slow routing assignment, inaccurate scoring, and poor segmentation reduce your speed-to-lead time.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. In this article, we will explore effective ways to boost sales productivity. This enables the sales representative to cross-sell it.

Product 52

Product Tips Work Management Ad Frequency 52

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. You can suggest a related purchase or the next logical product a buyer would want. These can be critical for incremental revenue because customers are already in the mood to buy.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

ANNUITAS

MARCH 21, 2023

As nearly everyone seems to be talking generative AI, this is not surprising but an addition that adds significant value in terms of potential productivity gains. Also, the company has improved the ability to segment and activate Account-based Marketing lists. Let’s dig in to these new and advanced features.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Engagio

SEPTEMBER 16, 2021

Segment, segment, segment. Segmentation is where you can start to get really strategic with selecting target accounts. With proper segmentation, you can understand when a target account is in-market and prioritize them to increase funnel velocity. Learn more about how we do account segmentation.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. Want to Sell More?

Product 52

Product Optimization Tips Paid Search Agency 52

Albacross

FEBRUARY 9, 2022

It helps sales identify and prospect target accounts easier, enables marketing to deeply understand the interests of their audience, and identifies upsell and cross-sell opportunities for your customer success team. Besides that, having a granular and detailed set of data points also makes a product substantially better.

Intent Data 52

Intent Data Intent Buy Paid Search Agency 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. The average B2B buying cycle is considerably longer than that of B2C transactions. Addressing these issues can help potential customers decide to hire a supplier.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130