Sales Engine

AUGUST 2, 2017

The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Trade Press Services

DECEMBER 26, 2023

In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. Who are the buyers of your services or products?

Case Study 52

Case Study Case Studies Practices Best Practices 52

nDash

OCTOBER 21, 2021

Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Case studies are an excellent way to deliver that proof. What is a Case Study? Marketers include them in content strategies to promote products or services to their target audience.

Case Study 52

Case Study Case Studies Studies Work Management 52

Convince & Convert

APRIL 25, 2024

When NetLine introduced INTENTIVE last summer, we instantly had unrivaled visibility into a platform providing real-time, buyer-level intent data, capturing billions of intent-rich data points to discern genuine purchase readiness among B2B buyers. Buyer-level intent data is perhaps the best means to accomplishing this.

B2B 86

B2B Case Study Case Studies Content 86

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Today, it has more than 50000 golf clubs at all times and aims to provide the best price equipment for every kind of golfer.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

B2B Digital Marketer

SEPTEMBER 28, 2023

He also stresses the significance of being present when customers are ready to buy, surrounding them with your brand’s message. In this podcast episode, you’ll learn: The significance of being present when customers are ready to buy. 33:53 – Unlock the power of search strategy to turn prospects into best clients.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

SendX

AUGUST 31, 2021

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. CTA doesn't use sales-y words like 'Buy Now' or 'Shop'.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. They help you earn a prospect’s trust, show them what life would be like as your customer, and validate that your product or service works. To build this library, you'll need case study interview questions that will surface valuable details and insights.

Case Studies 92

Case Studies Case Study Studies Work Management 92

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Why does a buying journey need shortening?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. We’ll explain how below.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Webbiquity

JANUARY 19, 2023

B2B marketing targets buying groups within businesses. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! So, users can directly go to the purchasing page or learn more about the product.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Each one has different content needs at different stages of their buying journey. See Content Preferences of Engineers and Industrial Buyers.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

OutboundView

JANUARY 19, 2024

Economic Shifts Impacting Budgets : Economic changes, including higher interest rates and reduced venture capital funding, have led to more scrutinized buying decisions by HR leaders. Key Results and Metric to Lookout For For HR products and services, a standard benchmark is set between 8-12 meetings per month for each SDR.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Imagine a known prospect visiting your product page but not performing the desired action. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Outbrain

DECEMBER 28, 2020

Our new in-article product suite, Native Awareness+ , is not yet available in all markets, but the first campaigns already prove that it is meeting the high expectations of the industry: combining the best of display, social, and native ads in one product. Samsung Case Study. Red Bull Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. As mentioned earlier, B2B customers make buying decisions in teams. B2B marketers need to know the kinds of businesses that purchase their product or service.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Martech

APRIL 18, 2022

First, she needed to let people know about Mohala’s unique product offering. She also needed to help people determine which size frame worked best for them. . Johnson wanted to give her customers the opportunity to try the different nose bridge sizes so they could find the best fit for their face shape. Image provided by Mohala.

Work Management 111

Work Management Marketing Management Buy Software 111

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. In other words, use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 145

Research Loyalty Case Studies Communities 145

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Source: [link]. Open Up the Conversation.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. However, it’s critical to align search offers (and not just ad copy) with ad groups tailored to a particular buying stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

ClearVoice

NOVEMBER 1, 2022

To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What makes your product or service more valuable than your competitors?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

APRIL 17, 2024

This article presents established best practices for implementing B2B email marketing automation effectively. You can also include a few lines to let them know what they can expect from your product or service going forward. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Kevin Indig

SEPTEMBER 4, 2023

Learn More There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. It’s critical for marketplaces to find out why users create content or buy products.

SEO 59

SEO Effectiveness Aggregators Product 59

The Lead Agency

MAY 18, 2022

This can be effectively done by ensuring your marketing strategy contains a mix of high-funnel videos focused on brand and trust building and low-funnel videos designed to drive purchases. . Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

This can be effectively done by ensuring your marketing strategy contains a mix of high-funnel videos focused on brand and trust building and low-funnel videos designed to drive purchases. . Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

PureB2B

MARCH 30, 2022

Potential buyers are going to want to see demos, have an evaluation period, and require a lot of consultation as part of the service they’re buying. And, despite often having a strong impact on business, the immediate value of a solution (as compared to a product ) isn’t always easy to quantify. Companies struggle with B2B purchases.

B2B Sales 62

B2B Sales Practices Marketing Management Ideal Customer Profiles 62

Optinmonster

JANUARY 24, 2024

Consumers look to their peers to decide whether they should purchase a product or service. They want to know that existing customers are happy with your product. For many visitors, a glowing testimonial will be the final deciding factor in clicking that “Buy Now” button. Best Ways to Get Testimonials 1.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75