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Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Adobe Experience Cloud Blog

This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. The best way to do this is by using a marketing automation platform. Engage in Linked Multi-Channel Marketing.

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Attribution Matters: Demystifying Social ROI in B2B Marketing

Adobe Experience Cloud Blog

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.

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How Social Media Can Act as a Primary Sales Channel for Your Business

Adobe Experience Cloud Blog

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social.

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What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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HBR and Marketo Team Up: The Marketing Org for the Digital Age

Adobe Experience Cloud Blog

Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Go forth and network.

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

What organic best practices can we utilize now to make sure we’re thinking ahead? Particularly for our smallest, most targeted audiences, we may have to deploy more placements like Instagram, Audience Network, and others.” Social Strategy and Explore Feed. ”— Lisa Marcyes , Senior Social Media Manager.