Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. –

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of taking sides, I say use it to your best advantage. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

ClearVoice

MAY 23, 2019

I recruit on a dozen Facebook groups, send people DMs on Instagram, post on Twitter, and have even been known to text complete strangers if I’m on a deadline. But I don’t want to see evidence of you living your best life when I’m on deadline and you haven’t signed and returned our deal memo. Fewer than 20 have responded. follow her.

Social Media 18

Social Media Media Peer-to-peer Tagging 18

Tomorrow People

SEPTEMBER 27, 2022

Startups, however, need to take these practical constraints even more seriously. Resources, assets, and capabilities: How many patents and copyrights do they have? What types of content and topics perform best? The most practical way to get started is to create two internal assets: a perceptual map and a messaging matrix.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Startups, however, need to take these practical constraints even more seriously. Resources, assets, and capabilities: How many patents and copyrights do they have? What types of content and topics perform best? The most practical way to get started is to create two internal assets: a perceptual map and a messaging matrix.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Buzz Marketing for Technology

JUNE 27, 2008

Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Follow ZDNet on Twitter. New entries posted to Know Issues, Best Practices and Workarounds wiki. Copyright © 2008 CNET Networks, Inc. Trackback by Anonymous — April 5, 2008 @ 3:06 am. Recommended.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Hubspot

SEPTEMBER 28, 2015

Their writers cover "actionable information and practical inspiration for business owners.". Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. No follow-up emails. 9) TechCrunch.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Valasys

APRIL 11, 2023

Step 4: Market your assets Talk to your content syndication provider or publisher about the best ways to publish your content, including where, how, and when it should be published. Twitter and Facebook: Websites where you can share your content with others and target specific groups of people based on their job, industry, and company size.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking Generation 52

Webbiquity

SEPTEMBER 30, 2010

While this may seem obvious, its best to be explicit and avoid assuming knowledge (just consider the current leadership in Washington DC for support on that last point). Twitter, identi.ca, Jaiku, etc.). Respect copyright. Twitter is a conversational platform, not a broadcasting medium. Introduction and Definitions.

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn?

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. Brian Gilbert Oct 4 2010 Michael, The one thing I took from your opening resonates strongly now that I go back and think about the best marketing programs I’ve sold behind. Just think of webinars, case studies, etc.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100