WebMarketCentral

MAY 15, 2008

Finally, Using Google Analytics to Track Email Campaigns shows you how to use campaign management features within Google Analytics to track not only the number of visitors generated by your campaign, but also the number of pages they visited, average time on your website, percent of new visitors to your website and the average bounce rate—useful (..)

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

AUGUST 4, 2009

It closes with a section on the ROI of lead nurturing, complete with worksheets for performing your own lead gen activity return calculations.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 5, 2009

The Periodic Table of the Social Media Elements by eyecube This very clever and ambitious post compares social media to chemistry, and lays out a "periodic table" for social media encompassing different behaviors (e.g., sharing and listening), key influencers (David Meerman Scott, Brian Solis, Joe Pulizzi, etc.), practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

APRIL 29, 2008

In fact, it seems that it is rarely the truly famous who display pompous behavior online, but most often the wannabes, like.ooh, can't do it, no wrath. Just say hello as you pass me by--someday I'll be sucking up to you. :-)" Seth Godin falls into this camp as well. The last two are "lust" and "envy."

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 13, 2005

I've never seen a situation where displaying rude, hostile behavior results in any long-term advantage. While it may be a factor such as price or product quality, in many if not most cases, it's the relationships you have with people at that company.

Advertising Agencies 20

Advertising Agencies Marketing Management Paid Search Agency Vendors 20

WebMarketCentral

JULY 22, 2008

Competition As Michael Madej points out in Google's erratic behavior and relevancy declines -- is Google getting greedy? Such power, and its attendant temptation, is normally tempered by two forces: competition and the threat of legal action. Unfortunately for online advertisers, neither may be of much avail in this situation.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

MAY 27, 2008

But given all of the above—wild rankings swings, inconsistency, glitches in simple functions—is it too much to ask for an explanation of this bizarre behavior? tags: Google, SEO, erratic behavior, Jaan Kanellis, Google Previous Query Reason For Crazy Google Rankings?, Yes, our friend Google is in need of.an intervention.

Google 20

Google Marketing Analytics Tools Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 30, 2008

He addresses a wide range of topics, demonstrating in each case how rational economic theories explain seemingly irrational human behavior: nuclear war, cigarette smoking, our choice of snacks, speed dating, marriage, divorce, and why young women are often attracted to older men (and vice versa, though economics seems superfluous in that case).

Work Management 20

Work Management Tagging Correlation Marketing Management 20

WebMarketCentral

JUNE 15, 2007

Shortly after my last piece on behavioral targeting for online advertising came out, the folks at MediaPost published three more enlightening articles on the topic. from Dave Morgan of behavioral targeting advertising network Tacoda. First was What's Next in Ad Targeting?

Advertising Agencies 20

Advertising Agencies Privacy Paid Search Agency Ideal Customer Profiles 20

WebMarketCentral

FEBRUARY 11, 2008

How is online consumer behavior changing? Which SEO tools and techniques produce the best results—according to the experts who use them? Does advertising on social media sites really work? What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

OCTOBER 24, 2007

A further complication here is that human behavior is much more complex than the physics of manufactured parts. If I perform operation A on part B in the prescribed fashion, over and over, I should get pretty much the same results (within tolerances).

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

JANUARY 22, 2008

Top 10 Reasons to Double Your Search Budget for '08 by ClickZ Writer Kevin Lee gives ten reasons to dramatically increase search spending, including the growth in search volume, recognition that online campaigns drive both direct and offline behavior, and keyword price escalation (due the increasing popularity of this medium).

SEM 20

SEM Paid Content Paid Search Agency Adsense 20