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Fintech Social Media Marketing Done Right

Oktopost

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. There’s another angle to social media to keep in mind, too. .

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6 Underrated Elements of Successful B2B Social Media Strategies

KoMarketing Associates

There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

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How to Leverage Twitter Lists for B2B Digital Marketing

KoMarketing Associates

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

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How To Measure A B2B Social Media Program

KoMarketing Associates

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

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Six Key Elements of Successful B2B Social Media Strategies

KoMarketing Associates

There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

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Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Interestingly, social media marketing (47%) has proven to be the most difficult channel to analyze for attributing marketing results to sales revenue.