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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. That’s cute.

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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

Hubspot

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S.,

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Facebook. But maybe you’re still not totally committed to video as a medium for your B2B content strategy.

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6 Simple Facebook Marketing Techniques to Improve Your Page

SnapApp

If you haven't heard of Facebook, you're probably not reading this article because you've never, ever been on the Internet. As of October 2011, Facebook was the second most frequently viewed website in the world, with over 800 million active users. Consider these six techniques for getting your Facebook presence noticed. #1:

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What’s the best way for brands to use Instagram video?

Sprout Social

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. This is a nice added bonus for companies who already create video content for YouTube or Facebook. In this guide, we’ll break down exactly how. What makes Instagram video marketing so compelling?

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Cross-cultural Challenges in B2B Communication

Oktopost

Listen to the podcast: Or watch the live broadcast: In today’s new normal , whether people wanted to work globally or not, employees are being forced to adapt to a remote life-syle. Culture and language barriers will be at the forefront of B2B digital relationship building challenges. This all happened so quickly and by accident.

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Top 7 Social Media Sites To Consider For Your Brand

flux.la

Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. That isn’t only restricted to the well-known platforms like Facebook, Twitter, and Instagram. Of all the sites, none has quite large a user base as Facebook.