article thumbnail

Eight best ways to use AI in martech in 2020

ClickZ

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. You’re able to then retarget them through banner ads on other websites or social media ads, so you’re constantly top of mind. Send subscribers your latest blog posts and content through an RSS feed.

article thumbnail

How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). I just had never tried the data feed or RSS feed in any of my ads, let alone a DOOH ad! Take the next step.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

. • Ad units and rich media. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. . You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select.

Display 100
article thumbnail

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Sharing snippets of quotes from the company about the award on social media. Almost any element of a graphic can be tested, from the background color to the call-to-action on the button or banner.

article thumbnail

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. 55 percent use social media to increase trust by accumulating social followers.

B to B 40