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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

Banner blindness, ad blockers, CTR fails are all down to the same circumstance. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Post it out on LinkedIn groups, Facebook, and Google+. Have people link to it as a PDF. Company Blog.

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Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)

BenchmarkONE

So if you were looking at a pair of Birkenstocks on a retail site, then decided you didn’t want to make the purchase, you might find ads for those exact shoes, from that exact retailer, in the margins of the online magazine you’re reading or on your social media platforms. . Google AdWords. Image credit: retargeter.com.

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Inbound versus Outbound Marketing

TrustRadius Marketing

TV Ads, telemarketing (including cold calling), billboards, and magazine ads are all common mediums. If you need a practical demonstration, open up a google tab, and search for “best laptops under $1,000”, a few times, with a few variants. A youtube video might go over all the information of the product.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. Banner Ads.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.

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How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

In late 2018, Google revamped how they measure page speed. PageSpeed Insights now includes new data from Google's Lighthouse platform. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.