Remove landing-page url websites
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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Advertise on effective channels, work with micro-influencers, and make your ads engaging. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule.

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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. The above is true of a b2b message as well.

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Avoiding common HTML5 creative issues with Alex Ten Eyck

Choozle

We’re all tired of the static banner ads that share nothing of interest or relevance. While the choice between various creative formats depends on the target users and the campaign’s objective, HTML5 creative is proven to attract more traffic to websites than standard static banner ads.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Before getting started, you need to make a list of conversion activity (email submission) on your website, with an accompanying “thank you page” that verifies the form submissions.

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark Consulting

Conversions and Website Goals; A Primer. . Google analytics measures website activity, with the goal to track visitor behavior. A conversion is any action on a website or landing page that requires a consumer or prospect to enter personal information in exchange for something that they desire. .

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. Put a link to your new white paper on your home page. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Make sure the release includes links to your website and other appropriate content. Ad text: “Improve Sales Performance.