How To Change the CEO-CMO Relationship From Rivals to Teammates
Marketing Insider Group
OCTOBER 28, 2021
Let’s look at banner ads for example. If you check the research it’s clear that banner ads simply don’t work. With a click through rate of 0.06% (60% of which is accidental or bots) banner ads are still seeing yearly increases of 7%. Trying to find the solution before they understand the problem.
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