article thumbnail

How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.

article thumbnail

How to Create a B2B Video Marketing Strategy

Oktopost

It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. If you’ve never made a video, you might find yourself a bit lost when called upon to produce engaging, informative, and ideally viral content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging.

article thumbnail

From Insight to Impact: Artificial Intelligence in Marketing for Maximum ROI

SmartBug Media

Where AI might struggle to adapt to sudden market changes or jump on viral moments, a human marketer can pivot as needed to seize opportunity. Consider AI your way to align yourself more closely with data and best practices but also have the bandwidth you need to experiment, explore, and have more fun with your projects.

article thumbnail

The pros and cons of social media

Sprout Social

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can also lead to privacy breaches—for your personal accounts, and your brand’s.

article thumbnail

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. Virality. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it.

article thumbnail

How to recruit more talent for your social video content

Sprout Social

Lightens the workload It may come as no surprise that bandwidth is the number one struggle for social media teams, according to the Sprout Social Index™. One person making 10 videos solo is hard. It’s a win-win for you and your leaders: High value content for your channels, and a stronger personal brand for your executives.