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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building.

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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

for marketing case studies featuring AI technology would only produce results prior to September 2021. ChatGPT 4 can be enhanced to include web data after that date, making an ask on recent case studies much more valuable. For example, asking ChatGPT 3.5 and Lately.ai.

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

They need solutions but have limited bandwidth and attention. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. LinkedIn Pulse ). And case studies are the type of content technical professionals value most.

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How to start and grow a social media marketing agency

Sprout Social

Embrace social selling and use online communities like LinkedIn to identify prospects. Consider adding testimonials or case studies to strengthen your experience even more. A case for growing your social media marketing agency services. Attend conferences so you can network and create connections in person.

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13 Ways to Improve Your Sales Outreach Emails Today

BenchmarkONE

Have some client case studies and data readily available. Below is a great example of how Genbook creates and incorporates personalized videos for its audience: If you don’t have the bandwidth for video, images are a great substitute. You can connect with her on LinkedIn. Improve Your Subject Line.