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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Recently, however, LinkedIn has become the home of B2C marketing as well. Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences? It's a great mid-cycle tactic to retarget leads.

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HubSpot Ran A Co-marketing Campaign: Here's What We Learned

Hubspot

If you haven't heard of the partnership, watch the story unfold in this promotional video: In this case, the two B2C companies saw success in their venture — and now, the popular item is a mainstay on the Taco Bell menu. Marketers at the two companies can attribute the home-run to a certain tactic: co-marketing.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Yet, many B2B sales approaches involve high-pressure tactics. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible.

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HubSpot Marketers Reveal Their Favorite Campaigns of 2019

Hubspot

But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019.

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3 Tactics to Build an Engaged Email List

ConvertKit

According to Hubspot , the average email list for a B2B company loses about 22.5% It’s estimated that this percentage is higher for B2C businesses. The post 3 Tactics to Build an Engaged Email List appeared first on ConvertKit. Email list verify. Segment your subscribers.

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