Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. The topic clusters model. Topic cluster model explained. Fancy getting in on the action? And, guess what?

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. The B2C How to Guide.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. It’s being called the “ Speed Update.”.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. “Marketers today need little convincing that video is a powerful content form.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

seo.co

OCTOBER 6, 2021

I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs. Conversions are always an opportunity of exchange; in conventional B2C settings, this involves a customer handing over money in exchange for a physical product.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Valasys

DECEMBER 19, 2019

According to a report by the Content Marketing Institute (CMI), 91% of the B2B brands use content marketing as compared to 86% of the B2C brands. Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

The Lead Agency

APRIL 14, 2024

Video content basically dominates B2C marketing forms. Win the E-E-A-T game, and you win in the search engine results pages (SERPs). Trend 2: B2B Video Adoption Will Rise Another one that is absolutely not new is video content. They know that their users want sexy snippets of TikTok or Instagram Reels-style content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JANUARY 9, 2020

Customer expectations have risen to new heights, thanks to a wave of new B2C innovators that have disrupted entire industries by prioritizing user experience above all else. The quickest SEO strategists enjoyed years of first-page SERP rankings. The first Facebook advertisers got phenomenal bang for their buck.

Software 66

Software Marketing AI Paid Search Agency Marketing & Strategy 66

Hubspot

JANUARY 20, 2020

Braden sympathizes with this, but he has a solution in mind: "This problem is equal parts a B2C issue and a reality of e-commerce, where the customer journey is different than it would be for a software-as-a-service (SaaS) company. these features aren't going away, and they can steal traffic from everyone on the SERP.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

DECEMBER 14, 2016

The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. Indeed, only 19% of buyers in a HubSpot Research study said they wanted to talk to a salesperson during the “awareness” stage of their purchase process. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Half of the clicks on SERPs go to the top 3 results. 26% of adults are almost always online. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. Target striking distance keywords.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. In 2020, it was 2,100-2,400 words , according to HubSpot.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. It is totally awesome for B2C marketers, to be sure.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

SEPTEMBER 7, 2011

In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Connect with HubSpot : This will help you generate new fans!

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Scoop.it

MARCH 17, 2022

Read more about B2C content strategies here. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. HubSpot also places CTAs strategically throughout their blog posts.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Ongoing SERP reporting. Every content plan is malleable and ready to pivot based on incoming audience and SERP data. Did you know that 55% of B2C marketers outsource their #contentmarketing planning and execution?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JULY 31, 2023

According to a HubSpot study , businesses prioritizing blogging are likely to experience 13x higher ROI than those who disregard it. Another HubSpot survey found that one out of three marketers is using their blog to land on search engine results pages (SERPs).

Marketing & Strategy 95

Marketing & Strategy Ad Building Thought Leadership Lead Scoring 95

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. It’s the sentence or two that appears in search engine results pages (SERPs) below a title. The Inbound Methodology. Tools like Semrush and Moz are great places to start with SEO.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Each one shows separate entries ranking on page one of the SERPs. HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Webbiquity

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

SnapApp

APRIL 4, 2018

For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Our key metrics remain the same whether it's B2B or B2C, which we do both in the travel insurance industry. Visibility and ranking, SERP rankings - Ahrefs. Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Why SaaS Companies Need a SEO Strategy.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections.

Social Media 100

Social Media Media B2B Lead Scoring 100

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Why SaaS Companies Need a SEO Strategy.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Martech Advisor

JANUARY 28, 2020

There’s a stark difference between the content marketing strategies implemented for B2B and B2C brands. B2C brands primarily create munchable content aimed at engaging and entertaining their audience. HubSpot has nailed its B2B content strategy by creating content for each stage of the funnel.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

SnapApp

NOVEMBER 2, 2017

Here’s an example of a common B2C buyer persona: . . HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . . Retargeting – While retargeting ads are commonly used in eCommerce and the B2C space, they can be just as effective for B2B prospects. . Source ). . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Hubspot

JUNE 5, 2012

You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. 6) HubSpot's Marketing Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Single Grain

MARCH 4, 2022

Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs. TopSpot works with businesses of all sizes and serves both B2B and B2C companies. Ignite Visibility helps brands acquire mentions on top media publications like Washington Post, CNN, and HubSpot.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

APRIL 26, 2012

Are there B2C companies without potential customers on Facebook? Speaking of search engine rankings, maintaining an active social media presence for your brand lets you dominate the SERPs in another way, and to meet another end -- a better reputation (or at least the appearance of one). 6) Social Media Helps Expand Your Overall Reach.

Social Media 28

Social Media Media Work Management Marketing Management 28

Single Grain

JUNE 8, 2021

This becomes even more significant when writing for B2B companies, as it is similar to and yet different from writing for B2C sites. Just as B2B represents commercial undertakings between businesses, B2C is a Business-to-Consumer undertaking. This is in contrast to B2C content, typified as being light, shareable and humorous.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Brandpoint

JUNE 24, 2021

B2C: Business-to-Consumer. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. B2C companies include consumer banks and credit unions, retail and ecommerce companies and consumer electronics companies, among many others. ” SERP: Search Engine Results Page.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118