Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. The role of chief marketing officer (CMO) is changing dramatically.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Combined, these insights can be a powerful signal into what your best accounts are, which buying committee members you should engage with, and how they’re being targeted across multiple digital channels. See it in action: .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Aberdeen

NOVEMBER 14, 2019

Key findings from the 2019 ABM Benchmark Survey include: A focus on more customized experiences and tailored content targeted to specific industries (68%), roles (62%), and based on the challenges/needs of the account (52%). 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) B2C buyer behavior translating to B2B behavior. More than 50% of advertising spend is wasted… but which 50% is the challenge that ABM vendors are targeting with AI. 3 Questions to Ask Your Account-based Marketing Provider.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Surprisingly, only 8.2% For Content Marketers. For Marketing Leadership.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Focuses messaging; increases precision of targeting. SiriusDecisions). Improves sales productivity.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Grow Revenue. contain at least one video, as reported by Search Metrics.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! I hope this was helpful.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Our Modern B2B Marketing Blog today has more than 7,000 subscribers and is highly ranked in AdAge’s Powder150 list. In fact, our blog is one of our most successful marketing tactics for demand generation.

Social Media 48

Social Media Media B2B Forrester 48

LEADership

OCTOBER 21, 2014

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. Use these ‘discoveries’ to refine, adjust and optimize your demand generation strategy. EXPERIENCE: You have to feel it for yourself. Image credit: Shutterstock.

B2B Marketing 40

B2B Marketing Multi-Channel B2B Demand Generation Agencies 40

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. One video blending a Justin Bieber CD generated more than 2.8 The post 5 Ways to Use Video in B2B Marketing appeared first on Demand Generation for Your Company.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. B2B Marketing Exchange.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

JUNE 28, 2012

Do you develop solutions to optimize businesses' presence for demand generation success through all their marketing channels? Plus, Dropbox carries over this design to their Twitter account and website for a consistent brand experience. 4) Forrester Research. B2B is sooo boring. Too boring for Facebook, right? All of 'em.

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

PathFactory

SEPTEMBER 12, 2018

After all, they are B2C consumers living in an increasingly on-demand world. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. So, given that the theory of targeted marketing has been around since the last century, and the tools have been available for several years now, why are so many marketing messages so un-targeted? Seamus Walsh's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Leadspace

DECEMBER 15, 2020

B2B buyers are now demanding B2C-like buying experiences. This isn’t surprising, given that these individuals are B2C buyers during their off-hours. . B2B companies are taking notice of the rise in demand for omnichannel engagement. In fact, those B2C companies investing in it have increased from 20% to over 80%.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Metadata

JANUARY 11, 2024

Demand generation marketers shouldn’t have to justify their roles, but here we are. Somehow upping the number of sales-qualified leads (SQLs) you generate each quarter and crushing your pipeline quota isn’t always enough to keep leadership happy. It’s targeted aircover for the sales team. Yep to all three. Any guesses?

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Forrester’s B2B Marketing & Sales Forum. Host: Forrester. Digital marketing. eMetrics Summit. Date: June 3-7.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

ViewPoint

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. The impact?

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Online Marketing Institute

JANUARY 25, 2010

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? We’ve written extensively about aligning with the buying cycle and targeting content to the buyer’s stage on the B2B Marketing for Faster Sales blog. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

SnapApp

APRIL 25, 2018

Websites and emails have to work harder and be more strategic about who they're targeting. . Translating business concepts into Vietnamese helped me better relate to my international clients who aren't native English speakers.yet target English-speaking audiences. . . Marketing, sales, and customer success teams have to evolve.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Websites and emails have to work harder and be more strategic about who they’re targeting. Translating business concepts into Vietnamese helped me better relate to my international clients who aren’t native English speakers…yet target English-speaking audiences. Margaret Kelsey. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

LEADership

NOVEMBER 18, 2014

The same is also true in the B2C area but B2B is particularly plagued by a ton of noise. As B2B demand generation practitioners, we saw social media as the Mecca—the place where everyone will gather—so here was a channel to talk to all of our prospects at once. How to Grow Your Email List Using Social Media.

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Albacross

NOVEMBER 14, 2019

Although the concept of making a sale seems simple, there can often be some confusion regarding what B2B sales is, as well as how the process differs from the B2C space. B2B vs. B2C Sales. The fact that sales happen between business entities means that the process is often more complicated than in B2C. B2B vs. B2C Sales.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

Navigate the Channel

JUNE 7, 2023

Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. An excellent example is geo-targeted paid ads. Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Online Marketing Institute

JUNE 22, 2009

According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40