Madison Logic

JUNE 15, 2023

” – Anandan P., Global Performance Marketing Lead For Multi-Channel Activation: “Being able to run world-class Content Syndication programs, on top of bringing in LinkedIn data, has been great.” ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Once you’ve identified these potential customers, you can target your content accurately. Intent data can allow you to see an entire buying group, as well as their roles within the group.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

JULY 26, 2023

Forrester finds that most companies fail with their pilot campaigns by not indicating an end, making it difficult to assess its lessons and create a business case for full deployment. Forrester recommends a pilot not exceeding six months with a defined and limited scope for the greatest success.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

6sense

DECEMBER 10, 2021

6sense orchestration (for account targeted advertising/email). And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Inbox Insight

JUNE 21, 2019

Targeting only one role within your target account DMU could jeopardize your sale. The DMU comprises 6 archetypes: initiator , influencer , decider , buyer , user and coordinator. B2B Demand Generation: Picking the Right Channels for your Content. 5 Types of Buyer Intent Data to Gauge B2B Engagement.

Peer-to-peer 58

Peer-to-peer B2B Forrester Buyer Intent 58