Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Scoop.it

OCTOBER 15, 2020

Here’s the audience statement you can use to define exactly what you want to achieve with your blog, as recommended by CoSchedule : {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Publish unique content. For example, for Scoop.it, this could be: Scoop.it

Curation 58

Curation Case Studies Case Study Screencast 58

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus.

Case Studies 350

Case Studies Content Case Study Statistics 350

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

EveryoneSocial

FEBRUARY 26, 2018

Key Employee Advocacy Statistics. Brands created their profiles and spent a lot of money to 1) build up their followers and 2) to promote their content. While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Inbox Insight

MARCH 20, 2023

In this webinar, we’re going to look at the four main ways AI is revolutionizing how demand generation marketers are able to execute their campaigns, including: Better targeting decisions Aligning strategy with real-time content demands Delivering personalized experiences Gaining clearer insight into buyer behavior Full transcript below.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

ClickZ

JANUARY 7, 2020

The statistic proves that ecommerce shopping cart abandonment is an inevitable phenomenon. Driving consistent ecommerce sales on your online store is a tough nut to crack and curating content with respect to the changing customer behavior can be challenging. They should be greeted with content they are interested in.

Marketing Automation Services 115

Marketing Automation Services eCommerce Marketing Automation Work Management 115

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. If you look at most of the creators and compare their content five years ago and now, you will notice how their character changed. Be Genuine. Too obvious right?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convert

SEPTEMBER 29, 2021

Case study results and previous clients’ testimonials are great, but what I’m looking for is an agency that can help me to create incremental results and plan ahead. Industries Served/Niche Expertise: E-commerce, SaaS, B2C, B2B. Industries Served/Niche Expertise: E-commerce, SaaS, New Publications, Travel, and other B2B/B2C.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Budget Programs 98

Single Grain

FEBRUARY 24, 2023

Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. They create stage-appropriate content that sends qualified leads into your marketing funnel for additional growth marketing.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Webbiquity

DECEMBER 16, 2014

How can marketers make the best use of visual content? The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. How are social media marketing best practices evolving?

Social Media 100

Social Media Social Marketing Work Management Media 100

Referral Rock

OCTOBER 30, 2019

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. And properly optimized content is also a solid method for increasing your ranking on Google. Finding Freelancers?

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

LEADership

DECEMBER 2, 2014

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. Content must be valuable and relevant for all parts of the sales cycle.

Paid Content 40

Paid Content Lead Generation Planning Sales Qualified Leads 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Sprout Social

APRIL 8, 2021

Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. Content ideation.

Top of Funnel 125

Top of Funnel B2B Marketing Work Management Marketing Management 125

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Choose social media platforms where you can actively participate and consistently create content. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

BuzzSumo

MAY 4, 2016

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content.

B2B 40

B2B Sample Viral Marketing Content 40

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 112

Video Marketing Business Broadcasting Verticals 112

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

ClearVoice

JULY 6, 2022

This requires clear marketing goals, audience research, and a content optimization strategy based on proven practices. Below is a list of best practices for creating an email newsletter content strategy. What is a newsletter content strategy? Creating a content strategy is the first step to using newsletters.

Newsletter 72

Newsletter Practices Best Practices Business 72