Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. Co-founder Maryellis Bunn explained, “All of the buzz has come to us, as opposed to us going to [media outlets].

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

Buzz Marketing for Technology

JULY 28, 2010

If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Leadspace

JUNE 19, 2019

The release of The Forrester New Wave: B2B Customer Data Platforms, Q2 2019 this week is the clearest sign yet that B2B businesses see CDPs as the solution to their data challenges. We’re proud to see Leadspace recognized by Forrester as one of only two leaders in this highly competitive, emerging market. Read the full report here.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Hinge Marketing

MARCH 12, 2020

But there are still lessons to be learned from B2C websites that can apply to your next redesign. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Many B2B and professional services websites lean on industry jargon or buzz words in an attempt to sound authoritative and impressive.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. Guest post by Cheryl Joy. The best part of it all?

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. [link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. & Go Canada!]

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Since then, B2C businesses have been looking for opportunities to deliver new customer experiences with this technology.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Since then, B2C businesses have been looking for opportunities to deliver new customer experiences with this technology. Consider how you’ll measure success.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Post on Google Buzz. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). by Green Buzz Agency. by Buzz Marketing for Technology. Tweet This!

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Infographic: Social Media ROI Statistics by Digital Buzz. David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. What Are Your B2B Customers Saying About YOU? - B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

OCTOBER 11, 2019

Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. While conferences work best if you’re a B2B brand, partnering with festivals is a great way for B2C brands to engage with everyday consumers.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Marketers Severely Lag B2C Players in Social Media by My Venture Pad. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Influencer marketing went mainstream for B2C in 2016 and I’m confident that it will be the turn of B2B in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. Thought maybe I’d write a white paper on it.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JANUARY 24, 2012

Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media.

Social Media 100

Social Media Tips Media Best Practices 100

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Which do you believe?

Twitter 147

Twitter CRM Business Paid Search Agency 147