Remove b2c best

Anything Goes Marketing

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. I think you can and those of you in B2C already do this quite well. The B2C world does this all the time.

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Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

The email broke most of the essential email best practice rules and I want to ensure that you are aware of these and that Shoppers takes these into consideration for future campaigns. Email clients like Hotmail or Outlook (B2B and B2C recipients) will automatically block images. Tags: email marketing B2B B2C. What is this??

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Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it. However, you never now who this may get emailed to and it's best to keep it generic. Tags: Anne Holland , viral white papers , landing pages best practices , b2b viral marketing.

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The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. You need to test out the method that will work the best for your situation. This can be key in better understanding how best to design your emails.

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Don't Use "Click Here" in Emails", Use This Instead.

Anything Goes Marketing

Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Tags: email marketing B2B B2C. Make sure you add the call to action high up in the email. Have fun with your emails and good luck!

Tagging 100
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Old Spice, New Marketing Strategy

Anything Goes Marketing

Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Tags: business blog B2C. Thanks Professor Stewart.

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Improve Your Email Copy, Improve Your Conversion Rate

Anything Goes Marketing

Julian Scott has added another great tip in his article " Fast and easy creative best practices for e-mail ". Tags: email marketing B2B B2C. For timing of B2B emails, he recommends sending them between 10-2 EST and weekends for B2B emails. Email recipients will tend to not want to scroll back up to the top.