ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers. B2B sales people are more relevant than ever. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

JUNE 11, 2015

Maybe you’ve got a great social media plan, but are your buyers even using Twitter? To ignore that would be a waste of time. Content marketing, email nurturing, etc., these are all tactics – not strategies. What is the plan for those that choose to engage with your company? Is the outcome the same for each channel?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

JANUARY 27, 2015

Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. However, according to the ANNUITAS study, only about 33% of B2B Enterprise marketers include this key insight in their efforts.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

FEBRUARY 3, 2015

B2B demand-generation strategist leads firm’s strategic client programs . Based in the firm’s Houston location, Harmel has over 20 years of experience driving strategy and integrated demand programs for B2B companies. Follow Harmel on Twitter at @JenniferHarmel2. ANNUITAS Names Jennifer L. Harmel EVP and Principal.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

ANNUITAS

JULY 28, 2015

Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. However, according to the ANNUITAS study, only about 33% of B2B Enterprise marketers include this key insight in their efforts.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. ” – said no B2B salesperson ever #marketing #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

AUGUST 11, 2015

And if there is one thing that is really hard, especially in B2B Marketing, it is to be funny. He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

JULY 16, 2015

According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Does that warrant a call?

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

JUNE 26, 2014

Use Twitter as your event curator -. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag. Check the Twitter stream for quotable quotes and discover things to approach the speaker about later at the show. Identify and understand the vendor landscape-.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

SEPTEMBER 15, 2020

Why are business-to-business (B2B) businesses not realizing the same level of success? There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. Social media isn’t for B2B businesses. B2B is boring. Here are the three biggest ones.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. You can follow Michael on Twitter: @BrennerMichael. Michael Brenner is a Sr.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

JANUARY 10, 2011

As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. You can read his blog at [link] or follow him on Twitter at @sgersh. We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. You can follow Ardath on Twitter at @Ardath421. How important is it in a B2B demand generation strategy to incorporate story telling? As a leader in this space, please define once and for all – what is content marketing?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

MARCH 26, 2013

Q: Which B2B marketers are doing an excellent job in developing content? Visit Content Marketing Insitute today and start to follow Joe on Twitter. Q: Does content drive thought-leadership or vice-versa? A: If I under the question right, most likely both. Thought leadership is impossible without amazing and interesting content.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

NOVEMBER 10, 2010

By now, there’s a general acceptance among most B2B marketing practitioners that a lead should be scored to determine its level of qualification. Made up of such factors as website visits, Google searches, Twitter activity, event attendance, or blog activity, it is highly transient and time sensitive.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

AUGUST 9, 2011

The other element of social that can overlap with marketing automation is the social posts angle – this includes both tracking social activity and link clicks from your posts, and the ability to schedule posts on Facebook, Twitter or other sites.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

ANNUITAS

JUNE 1, 2015

The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. And with that, the B2B Twittersphere went wild and all B2B sales people breathed a huge sigh of relief.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. Much has been written about the change that has occurred in B2B marketing as a result of the buyer landscape change. Has there been a corresponding impact on B2B sales as well? We recently had the chance to catch-up with Jill Rowley a.k.a

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

the Eloqueen to discuss various topics about our B2B world and marketing automation. Much has been written about the change that has occurred in B2B marketing as a result of the buyer landscape change. Has there been a corresponding impact on B2B sales as well? We recently had the chance to catch-up with Jill Rowley a.k.a

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100