Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

MARCH 2, 2010

Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Related posts brought to you by Yet Another Related Posts Plugin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    For many B2B CEO’s, they are witnessing the conventional strategies associated with sales and marketing being dismissed and tossed aside by buyers at an alarming rate. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

KoMarketing Associates

FEBRUARY 5, 2019

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Adobe Experience Cloud Blog

APRIL 3, 2018

Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. Don’t forget to use the <ol> <ul> list tags or identify a table with <table> HTML tag. Example of Google Knowledge Vault.

Google 134

Google Wikipedia Keywords CTR 134

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Chris Koch

JUNE 18, 2010

Image via Wikipedia. For those of us struggling with B2B marketing and all its complexities, this will help clarify some core issues. Tags: Customer Relationships B2B marketing Bicycle Business Business model Competition Customer relationship management Customer Research Cycling Shopping Sporting Goods Sports.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) Tags: Customer Relationships Social Media B2B marketing David Weinberger Extraversion and introversion Myers-Briggs Type Indicator Personality Personality test Psychology Social Sciences. What do you think?

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Tony Zambito

APRIL 26, 2010

Image via Wikipedia.   Both the B2C and the B2B world are changing extremely fast as digital marketing and social media evolves.  When MS Excel came into existence many years ago, it was a significant leap in computing power.    You can add data into many rows and columns almost infinitum it seems. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Why B2B marketers hate social media (christopherakoch.com).

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.      Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea."

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Chris Koch

JULY 28, 2010

Image via Wikipedia. Tags: Blogging Brand, Reputation, and Positioning B2B marketing Blog Brand Brand Management marketing Social Media. In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e., What do you think? Tweet This Post.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tweet This Post.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   Especially in the vernacular of B2B marketing whereby we see many topics related to Creating Demand, Demand Generation , Increasing Demand, and etc.    In highly engineered and complex products or services often found in B2B markets, there is strong competitive comparability. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia. Today, in B2B marketplaces, we are seeing the rise of social media expand at a rate unexpected as we climb out of the financial crisis stupor markets found themselves in the past three years.  The concept of goals has been around for centuries.  Humans Third, adjust all your means to that end.” 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Chris Koch

MAY 7, 2010

Image via Wikipedia. Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com). Tags: Mobile Marketing Apple B2B marketing Handhelds IPad iPhone iTunes Marketing Strategy Operating system Smartphones Sony. They bring out our primitive attractions to the bright and shiny. What do you think?

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Tony Zambito

JUNE 14, 2010

Image via Wikipedia.   Designing customer experiences in both B2C and B2B will most likely resemble the fluidity of orienteering.  Orienteering has become the new rage of outdoor sports and hiking.    Many organizations today are in need of an orienteering map when it comes to customer experience. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Online Marketing Institute

JUNE 25, 2009

Search the realtime web OneRiot: Fuel Your Search - Feed the Pulse Web Video Search Trending Topics: Ed McMahon , World Hunger , Dead Sea , Coma , King of Pop , Thriller , MJ's , P Michael , P Micheal Sort by: Pulse | Realtime Most relevant results: Refresh to see Are B2B Companies Ready for the Real Time Web? Social Medi.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). The semantic engine can also tag posts with positive or negative brand sentiment, content tone and emotions.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   B2B executives who oversee marketing, sales, and support must think of how their organization should design corresponding interaction points along the Seven Phases of the Buyer Experience Journey.    Mead was most certainly a forerunner to today’s modern methods of qualitative research. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty.    There are five key management principles applicable to Buyer Experience Innovation: 1. . 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Chris Koch

JULY 16, 2010

Image via Wikipedia. Tags: Thought Leadership B2B marketing Creativity Dream ITSMA ITSMA Marketing Excellence Awards. We just have to design creative ways to bring it out so that it results in better relationships and ideas. I think there must be many more than this. Can you please suggest some? Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    Here’s the bad news for B2B CEO’s.    Here’s the bad news for B2B CEO’s. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. The price is the forms we make people fill out to download white papers or sign up for events. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. The price is the forms we make people fill out to download white papers or sign up for events. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Biznology

AUGUST 22, 2010

Image via Wikipedia. Video - People watch ridiculous amounts of video online and the B2B space is not excluded from that. Tags: Internet Marketing contentmarketing internetmarketing. by Frank Reed. OK, I am about to share a very well-kept secret. Well, at least our readers but who's counting?) Are you dull right now?

Intent 80

Intent Wikipedia Content Viral Marketing 80

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Post on Google Buzz. Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

B2B Marketing Savvy

JULY 23, 2009

June’s Wired magazine and Kevin Kelly ( kkk@kk.org ) this month takes onthe idea of “The New Socialism&# , a coming global collective: the vanguard born of Wikipedia, Flickr and Twitter. Posted in Marcom for B2B, PR in a 2.0 Tags: Marcom for B2B PR in a 2.0

Twitter 40

Twitter Television marketing PR Social Networks 40

WebMarketCentral

JANUARY 7, 2008

social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. tags: Social media sites, Alexa rankings, Web 2.0

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20