Survey: Most B2B Marketers Say Their Company ‘Appropriately’ Prioritizes Customer Retention
KoMarketing Associates
OCTOBER 1, 2019
Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness.
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