The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. Psychographics: These are similar to demographics but focus on the cognitive and psychological factors of the individual.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. Here’s an example of B2B industrial marketing for one of our clients. In one word: SIGNIFICANT.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. Why Demographics Matter in B2B Buyer Personas. Many factors go into creating B2B buyer personas, such as psychographics , behavior , firmographics as well as demographics.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Launch Marketing

AUGUST 10, 2022

All of these points matter especially for a B2B product launch. They exhibit key characteristics of demographic, firmographic and even psychographic data points that portray who they are and the challenges they face. Here are the three key benefits of creating buyer personas for a B2B product launch. Reach the Right Audiences.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. It’s no longer reliable to market to B2B buyers using only surface-level buyer data. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. Get MarTech!

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Paid Search Agency Ads Campaigns Account Based Marketing 125

Heinz Marketing

MARCH 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace.

Marketing AI 101

Marketing AI B2B B2B Thought Leadership Digital Transformation 101

FunnelEnvy

SEPTEMBER 18, 2023

Psychographics: Interests, values, lifestyle, personality traits. Buying Behavior: Is this a B2B or B2C customer? Account-Based Marketing Personas Account-based marketing (ABM) is a B2B model that adapts the persona concept to create personalized experiences for entire target accounts rather than individual prospects.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Anteriad

MARCH 29, 2023

Start with what you know about your B2B audiences When building an audience , it’s best practice to start with what has already proven successful. Even better, examine any psychographic data you have too. The post How to change target audiences and refine B2B audiences appeared first on Anteriad.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? Psychographics: What do they are about? Is your target audience horizontal (e.g,

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

xiQ

MAY 25, 2021

The New B2B Sales Imperative. 2020 was a very traumatic year for B2B Sales! Buyers in the B2B sector have become extremely unsure and stressed with the ongoing virtual situation. What are the imperatives for successful B2B Sales? How is AI driving the new B2B sales imperative?

B2B Sales 62

B2B Sales B2B Psychographics Barriers 62

xiQ

MAY 21, 2021

The New B2B Sales Imperative. 2020 was a very traumatic year for B2B Sales! Buyers in the B2B sector have become extremely unsure and stressed with the ongoing virtual situation. What are the imperatives for successful B2B Sales? How is AI driving the new B2B sales imperative?

B2B Sales 62

B2B Sales B2B Psychographics Barriers 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The ABM Agency

APRIL 2, 2021

Buyers can target by psychographics, demographics, behavioral attributes, or other variables. . B2B Programmatic Advertising Basics. Nevertheless, more and more ad buyers are beginning to see the advantages of programmatic advertising for B2B: . Main Differences Between B2B and B2C Programmatic Advertising.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Heinz Marketing

AUGUST 19, 2021

It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. B2B marketing is all about generating relationships with your customers.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Terminus

NOVEMBER 9, 2020

Us B2B marketers over here though, what do we get? And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. Well, GrowFlare figured that out.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Marketing Interactions

AUGUST 15, 2022

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. ETAs are a proprietary model developed by Gartner that assesses the psychographics that drive how and when organizations make technology decisions. This role is now more important than ever. No regrets.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. The post <strong>How to Drive Revenue: Takeaways from High-Growth B2B Marketers</strong> appeared first on Anteriad.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. That’s where B2B sales qualified leads (SQLs) strategies come in. As a B2B company, generating leads is crucial to your success. It is one of the most profitable sales qualified leads strategies for b2b companies’ success.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Rowley has embraced a new psychographic group of younger professionals within the B2B landscape known as BETAs. Solving customer problems.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. In this article Overview What is B2B Email Segmentation?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

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Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Sana Commerce

MARCH 7, 2023

B2B businesses are increasingly moving their business online as they recognize the opportunity to expand their sales digitally. 80% of B2B customers expect their online sales experience to mirror that of the best B2C sites, with convenience and personalization as the top priorities. Loyalty programs can take all sorts of forms.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Valasys

MAY 27, 2019

92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts. Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, mobile marketing is an important tool for B2B marketers. Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Rev

AUGUST 16, 2023

Thus, they help B2B sales teams better understand what actually makes their best customers their bestthereby generating a much more powerful ICP. (We But that leap could not compare to the leap of using psychographics. We call them exegraphics. We call this an aiCP, for an AI-driven customer profile.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

6sense

DECEMBER 10, 2021

By adding Slintel to its platform, 6sense is increasing its ability to put the power of AI, big data, and machine learning behind every revenue team member, reinforcing the company’s commitment to transforming B2B revenue technology. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

Content4Demand

MARCH 24, 2020

Emotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. For B2B buyers, this emotional appeal may be something such the pride they feel in making the right choice or viewing the decision as a means to securing a promotion.

B2B 55

B2B Psychographics Content Ad Exchange 55