B2B Memes

SEPTEMBER 1, 2010

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. But since I’m holding out for gen 2 of the iPad, the death of my RSS habit was strictly theoretical. By drawing its content from a Twitter feed, Paper.li

RSS 100

RSS Twitter Paid Search Agency Tagging 100

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Four Steps to B2B Social Success.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. In a B2B situation, this becomes even more important.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Savanta

AUGUST 3, 2011

B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. The social media Emperor is getting dressed, but is still in his underpants.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. This is where effective B2B lead generation solutions come into play. ps2id id=’role-of-lgc’ target=”/]What is a B2B Lead Generation Company?

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

The Customer

MAY 4, 2020

Social Media is a recent example, and sadly as new platforms, like TikTok and Snap before it, roll out it’s probably still a current example. So, what’s involved in the making of and marketing of on-demand audio as a B2B tool? Think Gary Vee of Vayner Media. The Podcasting Bandwagon is Rolling. Let the Lessons Begin.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. How to Run a Contest on Twitter. How to Run a Contest on Facebook. Here are some best practices: Follow the Rules.

Social Media 101

Social Media Media Rules Guidelines 101

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. From the B2B seller side, ‘beating the bushes’, ‘cold calling’, ‘hunting’… whatever you call it, is less and less effective. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media).

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. As a marketer, if your social media program includes establishing individuals as participants in industry conversations, Triberr should be on your radar. I use Triberr.

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. This time, I’d like to concentrate on the how.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. I want to do something ambitious and I’m hoping you’ll help.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. Does making money from a friendship make it less social?

Social Media 100

Social Media RSS Media Wikipedia 100

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Six Twitter Metrics.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter. The same holds true when developing strategies for Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. Your Twitter goals may vary. Traffic to my blog.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast.

Social Media 100

Social Media Digg Media RSS 100

Chris Koch

AUGUST 5, 2011

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table. What is B2B marketing all about?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. A target audience of marketers may be too broad, while B2B marketers in life sciences doing ABM may be too narrow. B2B marketers doing ABM may be just right. Feedly enables me to subscribe to websites and blogs via RSS.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Marketing Insider Group

FEBRUARY 16, 2012

And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Twitter is unfiltered and it’s real time.”

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. This is not a post on the basics of Twitter.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Personal branding means you are not wasting your time because you are on Facebook, Twitter or Linkedin during company time. Check your social inbox: Twitter mentions, Linkedin, RSS feeds. Social Media'

Personalization 100

Personalization RSS Social Networks Network Marketing 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Publish campaigns on your website using RSS. Generate RSS and PDFs to push through your own marketing channels. Publish your campaigns on Twitter, LinkedIn, Facebook and other social media channels.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

EveryoneSocial

JANUARY 4, 2021

For B2B social selling, LinkedIn is one of the top social networking platforms to use. With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. Want to know more about what your prospects are doing on social media? Discoverly.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. Twitter for B2B, Specifically. B2B Case Study: PR.

Social Media 40

Social Media Twitter Research Media 40