B2B Memes

SEPTEMBER 4, 2012

But we can learn more, and become better people and better writers, by trying to understand the complex intentions and motivations behind those errors. That lack of reserve leads all too readily to overreactions and unfair accusations. Viewing ethical mistakes in black and white makes life simple.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 4, 2012

But we can learn more, and become better people and better writers, by trying to understand the complex intentions and motivations behind those errors. That lack of reserve leads all too readily to overreactions and unfair accusations. Viewing ethical mistakes in black and white makes life simple.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. No matter how benign your intent, people will be sensitive to their reputations. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

JULY 3, 2012

My proposed test doubtless needs work—please pitch in with suggestions or improvements in the comments below or elsewhere—but its intent is sound. Likewise, for traditional journalists, the only way to ensure a healthy career in the new-media era is to undergo a radical professional transformation. Are you highly digital?

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

MARCH 22, 2010

The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. In the clip from the episode below, Jeff Jarvis speculates that Google will “try to get more links to original content. and have signals of quality.&#.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

OCTOBER 6, 2011

Though it wasn’t her intent, Stefanie Botelho stated as much last month in a Folio: article on “ The New ‘I’ in Journalism.”. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging. The way forward for journalists is not commodity content but uniquely personal content.

Startups 100

Startups Press Software Intent 100

B2B Memes

MARCH 26, 2010

What bothers Spolsky isn’t that his intent or his ideas were changed; in fact, he says, they were communicated more effectively. Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. His problem is that his voice was changed.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

SEPTEMBER 28, 2011

These filters are reinforced on a larger scale by devices like best-seller lists or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. 5 Keys to Effective B2B Content.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

NOVEMBER 12, 2010

There can be good editorial and bad editorial, but buried not so deeply in the word is the intent to get the facts straight, state them effectively, and serve the reader well. Why is one word so important? Because unlike content , editorial isn’t a neutral term.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100