Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

SWZD

NOVEMBER 23, 2020

SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.

Intent Data 139

Intent Data Intent Acquisitions B2B 139

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Marketing Interactions

FEBRUARY 20, 2022

In B2B marketing and sales, we talk a lot about our buyers’ pain or need. Intent Data Can Be Misleading. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. The Mandate to Help B2B Buyers with Problem Blindness.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Leadspace

FEBRUARY 12, 2019

By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. To do all that, B2B marketers and salespeople need the right technologies. But in this age of technology and data overabundance, just trying to figure out where to start looking can be overwhelming. appeared first on Leadspace.

Bombora 119

Bombora Intent Data Intent Signal Marketing & Strategy 119

Smashmouth Marketing

JUNE 1, 2022

Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. 2018 Add IDLs (intent data leads). Click for Press Release. In fact, one of our colleagues referred to us as the “odd couple.”. We finally got over the tension between us and learned to work well together.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. B2B data feeds your pipeline the target accounts and contacts needed for company growth. Overall, limited access to B2B data can hinder lead generation efforts and make it difficult for marketers to achieve their goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DealSignal

AUGUST 25, 2020

The integration of Bombora intent data and DealSignal’s verified contact and account data means that revenue-driving teams can now see which companies are actively in-market, plus get complete, accurate contact data for ideal buyers at those companies, so they can reach out and convert that intent into a purchase.”

Bombora 52

Bombora Purchase Intent Purchase Intent 52

xiQ

MAY 14, 2020

May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal offers a comprehensive, high-quality, flexible, and cost-effective data solution. times more meetings.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

DemandMatrix

JULY 1, 2020

How B2B Marketing got harder with changing global picture? Since many countries are lockdown for months now, there is zero probability for B2B products. This has broken the B2B sales funnel leaving marketers with an ambiguity to push through these rigid circumstances. The post Your B2B Tech Event got cancelled.

B2B 52

B2B Enterprise Management Domain Top of Funnel 52

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Strategic-IC

FEBRUARY 6, 2023

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Inbox Insight

APRIL 2, 2020

Unsurprisingly, in a B2B context, these problems line up to the solutions that the marketer is trying to sell. By being present and helpful to the right type of decision makers, inbound marketing helps you identify and engage prospects with a pressing need. Channels typically include SEO, social media, blog content and email nurture.

Inbound Marketing 112

Inbound Marketing Account Based Marketing B2B Marketing Work Management 112

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. Match the intent data to your ABM account list.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Terminus

NOVEMBER 9, 2020

Us B2B marketers over here though, what do we get? And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. Read the press release here.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Content4Demand

OCTOBER 16, 2020

Think of orchestration as a data-fueled car engine driven by your buyers. The first- and third-party intent data , sourced from prospective and customer account activity, fuels the engine. The engine takes in this data and subsequently keeps all your campaigns’ moving parts running in sync with each other.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. REDWOOD CITY, Calif.,

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. Undeterred, he pressed on and Internet Direct experienced breakaway growth. ” “Success in B2B Digital Marketing is about the wizard not the wand.”

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

NetLine

JUNE 21, 2022

What is B2B Lead Nurturing? B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. How the Consumption Gap Informs B2B Lead Nurturing. hours to 33.3 hour increase.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic.

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52