KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Data hygiene has not always been a top priority for marketers, but previous research shows that it will become more of a focus in the coming months.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Zoominfo

APRIL 19, 2018

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. N – Be invaluable. Talk Strategic Value.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

AUGUST 5, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. ZoomInfo’s B2B contact database can make your job easier. N– Be invaluable.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

KoMarketing Associates

JANUARY 22, 2019

About 22 percent cited better lead follow-up, while 19 percent emphasized feedback on campaigns. Although sales and marketing are now working closer together, previous research indicates that there are still roadblocks keeping them from establishing a seamless relationship.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. You need InsideView sales intelligence to win.” – Heidi Baumburg. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. Twenty-two percent stated better lead follow-up, while 19 percent cited feedback on campaigns. “As However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

SalesIntel

NOVEMBER 16, 2021

ABS initiatives outperform other marketing efforts, according to 85% of B2B marketers. . ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy. SalesIntel helps you find and use the contact B2B data you need.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

KoMarketing Associates

JUNE 13, 2019

When marketers were questioned on what they need most from sales personnel, the leading response (30 percent) was consistent use of systems. About 22 percent said better lead follow-up, while 19 percent cited feedback on campaigns.

Creativity 120

Creativity Marketing Report InsideView Work Management 120

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. This translates to a projected 37.4

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

MAY 3, 2021

Data in B2B go-to-market (Sales and Marketing). But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g., lead scoring). Bringing together the best B2B data. A B2B advertising solution activating Digital and Field Marketing.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Martech

OCTOBER 1, 2021

But there does seem to be a growing chorus singing the tune that the CRM should be a minor part of the B2B marketing stack, not the hub where everything happens. Terminus acquires B2B CDP Zylotech. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Read more here.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Allocation InsideView 111

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Engagio

OCTOBER 29, 2018

” Joe Andrews , VP of Marketing, InsideView. “As B2B companies have high expectations for ABM, marketers are sometimes impatient to be successful right away. Here’s what we’ve learned at InsideView from our own ABM efforts and from our customers: 1. Which leads to the next point. or the whole strategy?

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles InsideView 97

InsideView

OCTOBER 16, 2019

InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . InsideView received impressive scores for both its ability to execute along with its solid product strategy. . And make sure you are mapping leads to accounts, so you can orchestrate your messaging and engagement. .

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

markempa

JULY 26, 2016

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Think about it. .

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Valasys

SEPTEMBER 11, 2019

On the 10 th of September 2019, B2B marketing platform provider FORCAS USA, LLC (“FORCAS”) unveiled a collaborative platform to equip the marketers with scenario-based targeting. InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively.

Marketing Automation Services 40

Marketing Automation Services Marketing AI InsideView Analytics 40

Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. Internal databases populated from billing systems, lead management systems, and website registration systems. A new direction in B2B lists. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Customer Experience Matrix

FEBRUARY 25, 2015

For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

B2B Marketing Directions

DECEMBER 9, 2018

For more than a decade, most B2B marketing and sales professionals have recognized the need to forge a more productive relationship between marketing and sales, and many B2B companies have been working on sales-marketing alignment for several years. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

Televerde

FEBRUARY 19, 2018

One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.

Demand Generation 60

Demand Generation Demand InsideView Generation 60

markempa

SEPTEMBER 28, 2010

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. They leverage LinkedIn and InsideView. Marketing rarely generates a sufficient volume of truly qualified leads. They network. They get referrals.

Demand Generation 120

Demand Generation Demand Cold Calling Allocation 120

Content4Demand

SEPTEMBER 5, 2019

and show the B2B community why your content raises the bar. A panel of ABM aficionados will lead the conversation: David Schroeder ( CallRail ), Calvina Cheng ( InsideView ), Jesse Miller ( RollWorks ), Jesse Aross ( Vidyard ), Sandra Freeman ( Engagio ) and Andrew Gaffney ( Demand Gen Report ). Conversation Changers.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

The Point

OCTOBER 3, 2012

Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

The Point

SEPTEMBER 4, 2012

Where Daniel lost me completely, however, is in his opening paragraph: “Friction on your lead generation landing pages is bad, because it reduces conversions. First, if your sales force is unable to follow up with all the leads you’re generating for them, the solution is NOT (I would argue) to generate fewer leads. Wait, what?

Landing Pages 100

Landing Pages Conversion Rate Lead Qualification Peer-to-peer 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2011

by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. How do we mark these leads as bad names? Leads that can be found in an external database. We give extra points for leads we can match with external databases, like data.com or InsideView. Well, this scoring approach is similar.

Lead Scoring 48

Lead Scoring Lead Ranking Demographics InsideView 48

B2B Marketing Directions

MAY 20, 2018

Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals. Many B2B companies have been trying to crack the code on sales-marketing alignment for more than a decade.

Ideal Customer Profiles 45

Ideal Customer Profiles InsideView CMO Demand Generation 45

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. And they do this with a very focused mission: to provide education, skills, and jobs to incarcerated women.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

NOVEMBER 13, 2012

The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. BTW, doesn’t Koka have an awesome name? iPhone Amplifier: No batteries required! What are you waiting for?

InsideView 48

InsideView Marketo Marketing & Strategy B2B Sales 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

Implementing lead tracking. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. LEAD DATA / INTELLIGENCE . Tech Solution: Lead intelligence.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

The Point

DECEMBER 16, 2011

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. List Purchase.

De-duping 100

De-duping Buy InsideView Broadcasting 100

LeanData

DECEMBER 1, 2015

Foundation Capital’s extensive investment portfolio in MarTech companies includes Adroll , InsideView , Localytics and TubeMogul. We see a real need in B2B tying marketing to sales from a content perspective and from an attribution perspective. “We They want to go beyond bringing in sales leads – they want to close the deal.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73