Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming. Popular examples include Salesforce, Zoho and HubSpot.

Marketing Automation Services 65

Marketing Automation Services Marketing Automation Automation B2B Marketing 65

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Metadata

OCTOBER 30, 2023

These strategies come with their own challenges, such as catering to younger B2B buyers and wrapping their heads around increasingly complex tech stacks. The marketing world is under pressure, but it’s not falling from the sky. CRM admin: One person to manage your CRM (HubSpot, Salesforce, etc.).

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Lenny's Newsletter

AUGUST 22, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Q: How do I hire and build my first growth team? Growth, as a function, is only a decade old.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. Most late-stage B2B startups fall in the purple or red these days.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

Onalytica B2B

APRIL 11, 2017

This article will look at how influencer marketing may have a role within a startup’s marketing mix. Whether for B2B or B2C, people have forged a path to influencer status within their niche. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Metadata

MAY 5, 2021

So we’re teaming up with some of the best B2B marketers we know. Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. Facebook can work for B2B. VP of Marketing @ Help Scout. Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

MKT1

JANUARY 11, 2024

Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. Upload marketing or contact data and use AI to analyze it, and even update the original spreadsheet. And now create marketing content from past events.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Golden Spiral

APRIL 1, 2022

What’s propelling this symphonic convergence, and what does it mean for B2B HealthTech? Let’s look at three factors: The B2B Buyer. The Impact of Marketing Automation on Marketing and Sales. The B2B Customer: Change that Singular to a Plural. Bonus: Don’t forget the next wave of B2B tech users: Generation Z.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

SmartBug Media

SEPTEMBER 12, 2022

Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Marketing trends. Creativity and culture in B2B marketing. Set up an email workflow through HubSpot where recipients could receive their NFTs. Connectivity: Bring the data back home via the HubSpot Contact Timeline.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Hubspot

NOVEMBER 19, 2020

Robert Moore, Co-Founder and CEO at Crossbeam, told me: "At Crossbeam , we've rolled out company-wide OKRs that change each quarter and can be measured using sales, marketing, and product data from HubSpot.". She continues, "Additionally, our sales team is seeing instant benefits in their HubSpot Sequences.

Sales Management 92

Sales Management Top of Funnel Planning Brand Identity 92

Martech Advisor

JANUARY 16, 2020

Learn More: The Modern Chief Marketing Officer Is Also Chief Change Agent. 6 Predictions Marketing Technologists Must Remember in 2020. There’s no denying the central role played by marketing technology for modern brands. B2B marketers will use technology for measurable impact.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Strategic-IC

NOVEMBER 25, 2020

With numerous studies showing that failure to align Sales and Marketing teams costs B2B companies revenue slippage of anywhere up to 10% , it’s clearly time for Sales and Marketing to plot a new path and a new way of working. Why is Sales and Marketing Alignment Key to Successful Account-based Marketing?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

With numerous studies showing that failure to align Sales and Marketing teams costs B2B companies revenue slippage of anywhere up to 10% , it’s clearly time for Sales and Marketing to plot a new path and a new way of working. Why is Sales and Marketing Alignment Key to Successful Account-based Marketing?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Metadata

APRIL 25, 2023

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. It’s not impossible or crazy. It’s really a low lift to get going.”

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. Marketing Week Live – March 6-7 – London, UK. Targeted Content Strategy for B2B ABM and Demand Gen.

Conference 94

Conference Planning Content Marketing Content 94

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Outgrow

JUNE 20, 2022

About our guest: From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot , holding a proven track record of assisting SaaS businesses of all sizes. Saksham Sharda: Hi, everyone.

Paid Content 52

Paid Content Communities Work Management Product 52

Only B2B

JANUARY 29, 2018

Vikas has 10+ years of experience in generating B2B leads. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. Joris considers himself as a speaker, consultant, marketer, and growth hacker. She is currently the Marketing Manager of Privy.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

MKT1

AUGUST 7, 2023

Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. 42 Agency - Demand Gen & RevOps From 42 Agency: We’re a trusted growth partner for B2B SaaS companies—including MKT1 Capital Portfolio startups.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? The post What is a SaaS Company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Types of SaaS companies: B2B & B2C. Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals. Types of SaaS companies: B2B & B2C. B2B provisions usually assist with day-to-day company operations and aim to automate or speed up repetitive tasks.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Atomic Reach

JANUARY 3, 2019

Patel is the co-founder of Webprofits, a growth marketing agency that has helped numerous companies enhance their marketing approach. In addition to his work with Webprofits, Patel is also a frequent blogger and shares his insights on growth marketing with readers on Forbes, The Wall Street Journal, and Entrepreneur Magazine.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Heinz Marketing

DECEMBER 20, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Building a High-Growth Marketing System on a Lean Budget” My guest is Kathleen Booth , Chief Marketing Officer at clean.io.

Peer-to-peer 70

Peer-to-peer Communities CMO B2B Sales 70

Hubspot

MARCH 27, 2018

59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Jes is the founder and Managing Director at marketHER.org , and helps drive organic growth for B2B tech companies, including InVision and Contently.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Outgrow

MARCH 24, 2023

I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand. He was like the seventh hire or something at HubSpot, and he said in the early days of HubSpot, HubSpot’s churn rate was 10% per month.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Webbiquity

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

Linkedin 336

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 336

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Parse.ly

OCTOBER 22, 2019

The Modern Marketing Engine | A B2B Coloring Book that Generated Leads and Then Some. Summary: A case study in a successful content marketing campaign, this episode has guest Sean Freidlin of SAI Global talk about how he created a coloring book for compliance officers. Growth Marketing Toolbox | Content Marketing Ideas.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Atomic Reach

MARCH 18, 2019

Jd Prater – Quora Evangelist, Director of Growth Marketing at AdStage. Jd Prater’s mission is increasing brands’ and marketers’ awareness when it comes to Quora. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Amanda Sibley - Director of Marketing for HubSpot for Startups.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

SmartBug Media

SEPTEMBER 20, 2022

Business growth. Marketing trends. Last but not least, today’s article will tackle creativity and culture in B2B marketing. Most of our clients are B2B—SmartBug® as a brand is a B2B service provider—so this topic is near and dear to our hearts. What’s Next: The Power of Creativity in B2B Marketing.

Creativity 52

Creativity B2B Marketing B2B Advertising Agencies 52

accelerate agency

SEPTEMBER 19, 2021

If you’re a B2B or B2C SaaS company 85% of management teams at B2B companies think their pricing strategies need work. For example, a B2C company might take advantage of free versions of its product, while a B2B company might utilize a flat-rate pricing model. Hubspot is a leader in the hybrid pricing model game.

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

SEPTEMBER 19, 2021

If you’re a B2B or B2C SaaS company 85% of management teams at B2B companies think their pricing strategies need work. For example, a B2C company might take advantage of free versions of its product, while a B2B company might utilize a flat-rate pricing model. Hubspot is a leader in the hybrid pricing model game.

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52

accelerate agency

JULY 19, 2021

Target Market. Goal Market position. If you’re a B2B or B2C SaaS company. Market penetration pricing. If you’re a B2B or B2C SaaS company. 85% of management teams at B2B companies think their pricing strategies need work. Hubspot is a leader in the hybrid pricing model game. . Customer volume.

Lead Ranking 52

Lead Ranking Pricing Price Marketing Budget 52