Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Marketing may play a more consultative, bottom-of-the-funnel role, depending on the buyer’s journey. Let’s look at three factors: The B2B Buyer. months, a loss of 1.5

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Onalytica B2B

APRIL 11, 2017

This article will look at how influencer marketing may have a role within a startup’s marketing mix. Whether for B2B or B2C, people have forged a path to influencer status within their niche. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. Most B2B marketers are marching forward without these insights; they’re marching to revenue blind. I get that.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. Marketing Week Live – March 6-7 – London, UK. Targeted Content Strategy for B2B ABM and Demand Gen.

Conference 94

Conference Planning Content Marketing Content 94

Atomic Reach

MARCH 18, 2019

She has vast experiences to share, from in-house to agency. Mel Carson is an influencer in the spheres of social media, and personal branding. He also partners with SalesX in helping companies grow with the help of AdWords. Christi Olson has both in-house and agency experience in marketing. Find him on Twitter.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52