Martech

NOVEMBER 2, 2022

Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Spence Darrington recently shared some insights about helping CMOs better harness their marketing operations teams.

First-Mover Advantage 123

First-Mover Advantage Advertising Agencies Work Management Marketing Management 123

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum. Which leads me to the second innovation I’m excited about… 2.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Martech

JULY 13, 2023

There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. Here are a few ideas of what not to do in marketing operations. Don’t forget the legal department Legal and marketing departments have a love-hate relationship. Marketers lure people in.

Work Management 98

Work Management Marketing Management First-Mover Advantage Advertising Agencies 98

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. First-Party Intent Data. Lead magnets. So, what are you waiting for? IP Addresses.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Content4Demand

JANUARY 10, 2020

Speaking from my home office, where I spend the vast majority of my days, it’s exciting to see the growing number of fantastic B2B conferences where I can learn more about my craft while talking to clients and colleagues in person. Scottsdale is lovely this time of year… B2B Marketing Exchange. B2B Online.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Porch Group Media

AUGUST 11, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud. The Masonite Team and The New Brand Reality. How does the team look today?

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Allocation 52

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Engagio

AUGUST 17, 2021

With more than 25 years of experience leading Marketing, Sales, Business Development, and Strategic Alliance teams, we would be hard-pressed to find a better brain to pick for this conversation about sales intelligence. The first sales secret is about how to turn news into sales. Quotable head-turners from the conversation.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Salesforce Marketing Cloud

NOVEMBER 22, 2021

Lead the charge to Net Zero Now. There is no question that we will see escalating impacts from the climate crisis, and it is clear from COP26 that business is now leading the way to the goal of net-zero carbon emissions by 2050, which is our best shot at averting the worst outcomes. Strengthen resilience.

Enterprise Management 98

Enterprise Management First-Mover Advantage Terms and Conditions Business 98

BDB

FEBRUARY 21, 2023

For B2B brands and marketers seeking to deliver exceptional thought leadership, it’s especially important to stand out from the crowd of superficial content with truly impactful ideas. Move over, social media Decentralisation is another key digital trend that’s changing how marketers deliver thought leadership content.

B2B Thought Leadership 26

B2B Thought Leadership Thought Leadership Marketing AI B2B 26

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Lead Liaison

JANUARY 6, 2020

As a business owner you should be well aware about leads and how to generate them as well. The following is a list of apps that you can make use of when capturing leads. This is a great iPad app that captures leads in the field. This is a great iPad app that captures leads in the field. Lead Liaison’s GoCapture!™

Lead Capture 64

Lead Capture Lead Scoring Lead Ranking Lead Liaison 64

LiveRamp

JANUARY 30, 2019

Movers and shakers from data geeks, premium publishers, agencies, top brands, and technology players – thousands gather at the Fairmont Hotel in San Francisco once a year to network and learn, all while progressing the industry. appeared first on LiveRamp. Sounds great! The post Why Attend the RampUp Preconference?

First-Mover Advantage 73

First-Mover Advantage Paid Search Agency Curation Advertising Agencies 73

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Creating lead records.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. That’s the power of a robust content strategy.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

PureB2B

JULY 19, 2018

Pure Incubation is once again leading the charge in innovation and growth in the marketing technologies sector. It’s an honor to find ourselves on this list of Massachusetts-based movers and shakers. Pure Incubation launched into the marketing technologies scene just over ten years ago and has since grown to span the globe.

Paid Search Agency 75

Paid Search Agency First-Mover Advantage Companies Demand Generation Agencies 75

LeanData

JULY 1, 2020

Operations roles within sales, marketing and customer success have become so pervasive in B2B that sometimes we forget how new they are. Historically, organizations implementing operations have typically done so within organizational silos – hence, Ops in Sales, Ops in Marketing and Ops in Customer Success.

First-Mover Advantage 52

First-Mover Advantage Barriers Lead Ranking B2B Sales 52

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Is it Marketers?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

PureB2B

JULY 19, 2018

Topsfield, MA – July 19, 2018 Pure Incubation is once again leading the charge in innovation and growth in the marketing technologies sector. It’s an honor to find ourselves on this list of Massachusetts-based movers and shakers. The post Pure Incubation Named to BBJ Fast 50 List appeared first on DemandScience.

First-Mover Advantage 62

First-Mover Advantage Demand Generation Agencies Demand Generation Lead Scoring 62

A Better Jones

MAY 2, 2019

Especially for those in the B2B space - managing multiple channels is key to B2B marketing strategy in 2019, as customers are searching the web on their laptops, checking email on their mobile phones, and reading a favorite publication on their iPad. Your customers are everywhere, so you need to be, too.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

Salesforce Marketing Cloud

OCTOBER 14, 2021

A pioneer; an innovator; a lifelong learner; a mover and shaker. Brian landed his first job as a Salesforce Business Analyst in April of 2020. Tracy started out as a risk analyst in the banking industry but quickly determined she belonged in marketing. She also leads the Salesforce Marketer Group in Manila, Philippines.

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

Heinz Marketing

DECEMBER 31, 2017

Most have to do with sales, marketing and productivity. Not that long ago I (and many other B2B marketers) virtually ignored Facebook as an engagement platform Ending 2018, a lot has changed. These plays can lead to engagement in additional content, opt-ins for cross-channel communication and more. Let us know!

First-Mover Advantage 46

First-Mover Advantage Opt-out Opt-in B2B Sales 46

Biznology

SEPTEMBER 18, 2017

Today’s marketing is becoming obsolete. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Lesson for leaders.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Strategic-IC

SEPTEMBER 17, 2021

Marnie and her ABM team at Finastra have recently completed their first year of deploying an Account-based Marketing program. In the interview ( full recording here ), we discussed: What the first year of an ABM strategy looks like. Advice on what to do and what not to do in your first year?. It’s all about the insights.

Account Based Marketing 62

Account Based Marketing ABM First-Mover Advantage Work Management 62

Adobe Experience Cloud Blog

DECEMBER 11, 2017

Some leads are kinder than others and let me down easy. Yet, when it comes to selling to those who are outside of your product’s daily sphere of interaction, that is where you sell the hopes and dreams of grander marketing opportunities. Now, I am not so much referencing the leads that are hot, reaching out to you to buy your product.

Personalization 134

Personalization Tips First-Mover Advantage Outreach 134

Martech Advisor

SEPTEMBER 4, 2019

If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Every sales and marketing leader knows channel partners are one of their most valuable assets. Every sales and marketing leader knows channel partners are one of their most valuable assets.

Account Based Marketing 61

Account Based Marketing ABM Advertising Channels Ideal Customer Profiles 61

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Messengers and Industry Experts.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Porch Group Media

MAY 28, 2019

Facebook continues to be the top social platform for marketers. In fact, 95% of social media marketers say Facebook delivers the best ROI. . For B2B marketers, LinkedIn’s popularity fell from 37 to 28 percent. As a result, marketers were left with a gap in their strategy without access to Facebook audience strategy.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Integrated B2B

SEPTEMBER 13, 2019

B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. It’s hard not to notice that the financial markets are in turmoil these days, bringing back some nasty memories from a decade or so ago. [READ IN DANISH].

Account Based Marketing 40

Account Based Marketing Paid Search Agency Planning ABM 40

ActiveDEMAND

JULY 6, 2018

According to Pew Research, an incredible 68 percent of Americans are Facebook users, making it an incredibly useful marketing platform. Service providers, like wedding photographers, funeral home operators, and movers, can use Facebook to find the audiences likely to be most interested. Guest Post Provided by Ilan Nass of Taktical.co

Facebook 40

Facebook Marketing Automation Services Brand Identity Branding 40

Heinz Marketing

MARCH 29, 2018

By Matt Heinz, President of Heinz Marketing. Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. She also actively invests time in mentoring the next generation of marketing leaders around her. First app checked in the morning?

Work Management 84

Work Management Enterprise Management Marketing Management Paid Search Agency 84

Heinz Marketing

JULY 1, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week some of the best and brightest minds in sales and marketing, and today is absolutely no different.

Top of Funnel 71

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 71

Vidyard

MAY 20, 2015

If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. In the last 10 years we’ve seen the introduction of new functions like sales enablement, marketing ops, and the demand centre.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112