Valasys

NOVEMBER 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Learn more: 10 Powerful B2B Marketing Strategies to Optimize Sales Conversions.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Hubspot

OCTOBER 4, 2016

That's where lead nurturing comes in : It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready. If you want to learn more about lead nurturing in general, you can check out this guide. And many of these folks just aren't ready to buy yet.

Lead Nurturing 78

Lead Nurturing Lead Scoring Lead Ranking Examples 78

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Ad Age Survey: What Advertisers Really Think About Facebook. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? Shares are often overlooked in B2B marketing, but they’re crucial.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Read more on B2B Marketing in Martech Age. What is Lead generation ? Engage with Your Prospects.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Brand advertising is highly beneficial for targeting both new & existing leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Share this on Facebook.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Read more on How Intent Data Helps B2B Companies Boost ROI.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

DECEMBER 23, 2019

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

MARCH 27, 2020

The first quarter of the year 2020 witnessed the outbreak of COVID-19; the situation being so severe that WHO officially declared the phenomenon a global pandemic on March 12 – causing thousands of employees in the B2B industry to work either remotely or from home. In such a situation, flextime is definitely helpful.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

JANUARY 13, 2020

The modern B2B landscape is majorly buyer-centric. Accordingly, the marketers need to strategize their B2B marketing strategies to optimize users’ experiences by delivering them with tailored pieces of content at each stage of their buying cycles. Learn more on 6 Top Marketing Podcasts for B2B Marketers In 2020.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Valasys

FEBRUARY 26, 2020

B2B marketing thrives on the principle of reaching the right people in the right company well ahead of your competitors & deliver the right message every time. Account-Based Advertising Scales-up Personalization: Successful account-based marketing campaigns are delineated by personalization.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. Share this on Facebook.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Valasys

DECEMBER 9, 2019

Choosing the best lead generation company can be very daunting & tedious task. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales. Valasys Media allows marketers to streamline their sales lifelines as it allows them to shorten their sales lead time.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

Marketing Insider Group

AUGUST 12, 2010

The request for better quality is made and sales wants to work with fewer and better leads that they can close. My advice is to B2B Marketers is to follow this natural ebb and flow. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Valasys

JANUARY 15, 2020

With the arrival of cryptocurrency, the entire B2B landscape began introspecting the proposition of cash becoming obsolete in the digital age of electronic payment processing. However, that doesn’t at all mean that cryptocurrencies have lost values for B2B payment processing. How Marketers can Employ Cryptocurrency in B2B Payments.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Valasys

APRIL 13, 2020

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. However, the development of CRM software is fairly new.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

The Point

APRIL 30, 2013

Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Call it lead nurturing. Call it content marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59