KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Overall, email marketing remains one of B2B marketers’ most implemented tactics, with 79 percent saying they use this as a part of their strategy.

Lead Gen 222

Lead Gen B2B Marketing B2B Marketing Qualified Leads 222

Oktopost

NOVEMBER 4, 2019

The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots. A B2B chatbot might send out a quick survey, which can even take the form of a simple conversational inquiry.

Facebook 106

Facebook Top of Funnel Marketing AI Marketing Websites 106

ClearVoice

APRIL 30, 2020

Available features : The platform provides the necessary features and functionalities that should be in every marketer’s toolbox, including data analytics and reporting, social media, email marketing, lead flows, landing pages, and more. Facebook Messenger. User-friendliness : It’s relatively easy to set up and use.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Photo by Anete L?si?a

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

KoMarketing Associates

SEPTEMBER 13, 2018

Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. Collect Emails for Marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Ad Age Survey: What Advertisers Really Think About Facebook. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Schubert B2B

JANUARY 13, 2020

As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly making and significantly influencing your customers’ B2B buying decisions. Ask loyal customers to leave a review on Facebook. Get social.

B2B Marketing 91

B2B Marketing B2B Paid Search Agency Mobile Advertising 91

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” But what’s the best way to get the most from your Facebook advertising investment?”.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Moreover, we always test diverse marketing channels.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Schubert B2B

JANUARY 13, 2020

As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly making and significantly influencing your customers’ B2B buying decisions. Ask loyal customers to leave a review on Facebook. Millennials.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Mobile Advertising 71

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Schubert B2B

JANUARY 13, 2020

As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly making and significantly influencing your customers’ B2B buying decisions. Ask loyal customers to leave a review on Facebook. Millennials.

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Mobile Advertising 62

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. What’s New for 2019?

Social Media 50

Social Media Media B2B Linkedin 50

KoMarketing Associates

SEPTEMBER 1, 2020

B2B Marketing and the Benefits of Social Media. B2B marketers, in particular, are finding new ways to achieve their goals through social media, according to previous research. LinkedIn (81%), Instagram (71%) and Twitter (59%) are also being used by B2B marketers looking to resonate with their target audience.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Read more on B2B Marketing in Martech Age. What is Lead generation ? Engage with Your Prospects.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? Shares are often overlooked in B2B marketing, but they’re crucial.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Webbiquity

JUNE 15, 2021

Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Plus, checklists work for both B2B and B2C businesses. Worksheets.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Brand advertising is highly beneficial for targeting both new & existing leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Marketing Insider Group

AUGUST 12, 2010

The request for better quality is made and sales wants to work with fewer and better leads that they can close. My advice is to B2B Marketers is to follow this natural ebb and flow. Give them leads they can close and then we can all share in the success of hitting the numbers. Augmented Reality For B2B Marketing in 2011?"

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Your broad goal for marketing may simply be to increase revenue or build brand awareness.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Digital B2B Marketing

JUNE 4, 2013

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. However, we view it as a sign of maturity in content marketing. P.S. I invite you to contact us if you would like to have content marketing tips.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Valasys

MARCH 27, 2020

The first quarter of the year 2020 witnessed the outbreak of COVID-19; the situation being so severe that WHO officially declared the phenomenon a global pandemic on March 12 – causing thousands of employees in the B2B industry to work either remotely or from home. In such a situation, flextime is definitely helpful.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

DECEMBER 23, 2019

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94