Content Standard
NOVEMBER 16, 2023
Buyers are fed-up with irrelevant, unhelpful B2B content. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. What can we do to change that? Ardath Albee has the answers.
Exo B2B
JUNE 18, 2019
What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Is social media more of a B2C business?
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Contently
OCTOBER 24, 2017
Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Mobile optimization and investment may be necessary for a lot of brands, but for B2B companies , its importance has been wildly overstated. ” At first glance, the narrative makes sense.
Contently
AUGUST 15, 2017
Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. But that doesn’t mean B2B events aren’t affected by the digital revolution.
Marketing Insider Group
AUGUST 11, 2015
You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Here’s the point: B2B buyers have never been so difficult to understand.
Biznology
SEPTEMBER 22, 2016
94% of B2B buyers research online for purchase decisions. eMarketer ). Forrester ). Forrester ). FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Conductor ). 96% of consumers have searched for product information from their mobile device.
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.
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