Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. And as Mark Schaefer has noted, b2b Facebook success stories are notoriously hard to come by (he found one ). Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do. The problem is, most B2B companies don’t have a strong why. Share this on Linkedin. Enter Simon Sinek. Share this on Facebook.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Share this on Linkedin. Related posts: Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Buzz Marketing Mobile. If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Facebook. Share this on del.icio.us.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on LinkedIn. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

SEPTEMBER 23, 2010

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Share this on LinkedIn.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Share this on Linkedin. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Linkedin. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Share this on Linkedin. Think that sounds like the future years from now?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Linkedin. perhaps there will be shortly. Tweet This!

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share this on Linkedin. Did I forget to mention all of this is FREE! Tweet This!

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on LinkedIn. Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

Share this on Linkedin. Tags: Blogging Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Social Media Thought Leadership. The hard part is creating the content – the fun part is finding ways to get it seen by others and have them drive back to your site or blog and engage with you! Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

MARCH 2, 2010

Share this on Linkedin. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Stay tuned to this blog for more updates and to see how we are doing that! Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

MARCH 18, 2010

Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. The jury is still out on Facebook’s effectiveness for the B2B market. Share this on LinkedIn. Use a URL shortener like bit.ly

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Share this on LinkedIn. lead nurturing Alsamarketing b2b buying cycle b2b marketing Content Marketing marketing automation. lead nurturing Alsamarketing b2b buying cycle b2b marketing Content Marketing marketing automation. Post on Google Buzz.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Share this on Linkedin. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on LinkedIn. Subscribe to the comments for this post?

Aggregators 100

Aggregators Blogger Media Curation 100

Buzz Marketing for Technology

AUGUST 11, 2010

Share this on Linkedin. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. Tags: Advertising Facebook Interactive Marketing behavioral targeting. We hope you agree! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Linkedin. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tags: Blogging Communities Crowdsourcing Enterprise 2.0

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Why is Google Scared and What it means for B2B Marketing! Tags: Advertising Branding Customer Experience Lead Generation Media Online Advertising Pay Per Click. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

JANUARY 5, 2010

B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Share this on Linkedin. Tags: Communications Customer Customer Support Social Media User Generated Content. Brands that fail to adjust will be left out in the cold. Tweet This!

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

AUGUST 25, 2010

Share this on Linkedin. Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Share this on Reddit.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Webbiquity

FEBRUARY 10, 2011

Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

JULY 6, 2010

The One Effective Use of Facebook for B2B Marketing. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? What percentage of consumers and b2b buyers read blogs? Share this on LinkedIn. For example, brands no longer control their messages—their customers do. Share this on del.icio.us.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share this on Linkedin. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. It’s a highly considered purchase. Tweet This! No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JUNE 30, 2010

B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Share this on Linkedin. Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. And I couldn’t help but agree. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Webbiquity

JULY 21, 2010

Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Share this on LinkedIn. You don’t need to be Coppertone to reach people during the summer months. Share this on del.icio.us.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. No wonder sales groups are among the heaviest corporate users of social media. This is not necessarily bad news for sales. Share this on del.icio.us. Post this on Diigo.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. Share this on Linkedin. 4 Tell Good Stories.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). LinkedIn – 78%. And small businesses with anywhere from 2-100 employees were most likely to see this benefit. Post this on Diigo.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100