Remove AIDA Remove B2B Remove CPC Remove CPL
article thumbnail

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. It acts as a digital middleman.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. Examples: Salesforce.com, Google.

article thumbnail

How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. My average CPC was Rs. Website Visits. Maximum Delivery. 75 with automated bidding.